Brand & Marketing Strategist (Category Design) (f/m/d)

Are you prepared to lead the charge in transforming digital wallets into the next game-changing technology?

Over the past year, we’ve grown 320%, and now we’re looking for someone like you to continue this remarkable growth. Over 4 billion people are already using digital wallets and we at Miss Moneypenny Technologies are taking this everyday technology and turning it into something that will change digital communication forever.

Our SaaS solution, Wallet Studio, is redefining what digital wallets can achieve. We’re enabling companies to connect with their customers, communicate and provide service. From insurers to automotive giants, our technology is already making waves across 8 countries and 7 industries – and this is just the beginning.

Come join us to make this revolution undeniable in the eyes of the world.

Tasks

You will be specialising in shaping and communicating our new category\’s narrative, leading strategic marketing initiatives aligned with category design principles.

• Category Creation – Develop and refine the brand narrative to position us as the leader of our new category.
• Marketing Strategy – Design and oversee an integrated marketing strategy that spans digital, event, PR, and social media.
• Trend Analysis – Stay ahead of market developments, adapting strategies to maximize impact.
• Leadership & Execution – Work cross-functionally to translate category design into marketing reality.
• Coordination – Ensure alignment with category messaging at industry events.

Requirements

You will be at the forefront of category design marketing , where you don’t just sell a product—you create an entirely new space. We believe the following will be helpful for that:

• You have a proven track record in strategic marketing , particularly in shaping brand narratives and launching new categories.
• You think in systems, not just campaigns —understanding how every marketing touchpoint connects.
• You’re obsessed with data-driven decision-making , adjusting in real-time to maximize impact.
• You thrive in high-growth environments , where bold moves define the market.
• You have excellent communication and leadership skills to manage cross-functional initiatives.

Benefits

We’re a diverse, ambitious, and values-driven team made up of problem-solving superheroes, software wizards, sales gods and goddesses, industry darlings, design aficionados, product visionaries, fitness fanatics, and perhaps even a few mini-golf legends. We work incredibly hard but have a blast doing it, with plenty of laughter and humor along the way. In short: You’ll definitely want to get to know us.

A job you can dance to like no one is watching.

But There’s More:

• With leading investors backing us, we’re building something significant here. If you’re looking for meaningful challenges and want to contribute to a forward-thinking, ambitious team, this role is for you.
• Our processes are still evolving, and there’s plenty of room for improvement—that’s where your fresh perspective comes in. Your ideas and contributions will shape not only the projects you work on but the future of Miss Moneypenny.
• We believe in meaningful work. Our team is passionate about pushing boundaries and delivering real value, and we celebrate our achievements together.
• At the core of our culture are trust and open communication. We value diverse perspectives and know that collaboration drives success. There’s no room for egos—every voice matters, and every success is shared.
• No politics! This is worth repeating: no politics!!!
• We balance hard work with genuine enjoyment. Whether it’s sharing a laugh, showing off quirky talents, or grilling on the rooftop, we embrace the lighter moments as much as the serious ones.
• Above all, we are learners. We welcome challenges as opportunities for growth and are committed to supporting each other’s development.

Miss Moneypenny Technologies is a fast-growing startup transforming digital communication. We leverage the power of digital wallets to help businesses build authentic, impactful connections through our SaaS product, Wallet Studio. Our technology turns Apple and Google’s digital wallet apps into dynamic communication hubs that go far beyond payment and loyalty – we invented a whole new category, leveraging what everyone is already using.

Supported by investors, our versatile solution serves a wide range of industries. Companies such as Sixt, Porsche, Fielmann, and top insurers like Zurich, ERGO, R+V, and Admiral Direkt trust us to enhance their customer engagement.

Our mission is to push the boundaries of what’s possible in digital communication, helping companies exceed customer expectations and setting new standards in the process.

Join us and be part of something big – we’re just getting started.

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