Marketing Content Specialist - Software

h3Location: /h3pBern, Switzerland – remote/home-based, candidates in or near Bern strongly preferred /p h3About the Opportunity /h3 pJoin an international bB2B software business /b supporting marketing activity across bEMEA /b, with a focus on btelecoms and utilities /b. /p pThis is a hands‑on role creating technical content and multi-channel campaigns that support customer engagement, lead generation and pipeline growth. /p h3Key Requirements /h3 pYou will be a hands‑on B2B marketer with: /p ul lib3+ years' B2B marketing experience /b /li liBackground within bsoftware, SaaS or technology /b /li liExperience within btelecoms and/or utilities /b /li liStrong bcontent creation and technical writing /b /li liExperience with bcase studies, proposals/RFPs, blogs, emails, landing pages and presentations /b /li liStrong bWord and PowerPoint /b /li libHubSpot and/or Salesforce /b /li liUnderstanding of blead generation, pipeline and marketing KPIs /b /li liRegional or international marketing experience, ideally bEMEA /b /li liAbility to bwork independently and take ownership /b /li libAdobe InDesign /b highly desirable /li /ul h3Role Responsibilities /h3 ul liCreating content for btelecoms and utilities audiences /b /li liDeveloping bcustomer stories and case studies /b /li liProducing proposal and bRFP materials /b /li liCreating blogs, emails, landing pages, presentations and campaign assets /li liWorking with technical subject matter experts /li liTracking leads, pipeline and campaign performance /li liSupporting regional events and tradeshows /li /ul h3Why Join? /h3 pA strong opportunity to take ownership of bEMEA marketing content and campaigns /b within an international software business, working directly with technical experts, customers and commercial teams. /p #J-18808-Ljbffr