Press & PR Senior manager

Press & PR Senior Manager

, you will contribute to the visibility, reputation, and influence of Watches and Wonders Geneva by developing strong relationships with media, institutions and key stakeholders.

You will support the Communication Director in implementing the Foundation’s communication and editorial objectives while coordinating press and public relations activities at both international and local levels.

Key Responsibilities

• Develop and implement relevant Press & PR initiatives supporting the Foundation’s objectives.
• Coordinate and oversee the global PR agencies network, including contracts, editorial plans and reporting.
• Foster positive relationships with journalists, bloggers and media outlets.
• Draft press releases, pitches and other materials to secure media coverage.
• Monitor and evaluate media coverage and respond to media inquiries in a timely manner.
• Stay informed about industry trends, media developments and competitor activities.
• Ensure communication activities remain aligned with the Foundation’s values, positioning and objectives.
• Geneva & Institutional Relations
• Coordinate press and PR activities related to the Swiss market.
• Build and maintain strong relationships with the authorities of the City and Canton of Geneva.
• Identify and develop relationships with key institutions and strategic partners supporting the promotion of watchmaking.
• Represent the Foundation with relevant local stakeholders and contribute to strengthening its institutional presence.
• Editorial & Corporate Communication Support
• Support the Communication Director in implementing the Foundation’s communication strategy.
• Contribute to the development and consistency of messaging, tone of voice and brand expression across communication channels.
• Contribute to shaping and refining editorial content for press, digital and institutional communications.
• Coordinate with internal teams to ensure alignment of communication messages.
• Support the preparation of key messages, Q&A documents, briefing notes and spokesperson materials for management.
• Create press kits, fact sheets and other materials for public dissemination.
• Media Partnerships & Visibility
• Identify, negotiate and coordinate strategic media partnerships.
• Contribute to the implementation of media initiatives supporting exhibiting brands.
• Support the development and execution of TV and broadcast opportunities.
• Coordinate with media partners to maximize visibility before, during and after the event.
• Collaborate with internal teams and external partners to leverage social media channels in support of PR campaigns, media partnerships, KOL/influencer relations and key initiatives.

Skills & Experience

• 6–8 years of experience in Press Relations, Communications or a related field.
• Strong expertise in the watchmaking landscape and related media ecosystem.
• Proven experience in public relations, corporate communications or stakeholder engagement.
• Excellent written and verbal communication skills.
• Ability to build and maintain relationships with media professionals and institutional stakeholders.
• Strong organizational and coordination skills.
• Commercially minded with excellent execution and stakeholder management capabilities.
• Proactive, solution-oriented and results-driven.
• Proficiency in PR and media monitoring tools.
• Excellent written and verbal communication skills in French and English, with the ability to produce high-quality editorial and media content in both languages.
• Personal Attributes
• Strong interpersonal and influencing skills.
• Proven ability to build, develop and maintain long‑term relationships with media, institutional stakeholders and strategic partners.
• Strong stakeholder and relationship management skills, with a service-oriented and collaborative approach.
• Demonstrated negotiation skills and confidence in managing media and partnership discussions.
• Entrepreneurial mindset with the ability to identify new partnerships and media opportunities.
• Ability to manage multiple projects and stakeholders simultaneously while maintaining high quality standards.
• Excellent prioritization and time‑management skills.
• Comfortable working under pressure and managing competing priorities, particularly during major events and peak activity periods.
• Demonstrated ability to anticipate, adapt and respond effectively to unexpected situations.
• Experience driving a network of PR agencies while ensuring consistency and quality of deliverables.
• Good understanding of media ecosystems, Key Opinion Leaders (KOLs) and social media as communication amplifiers.
• Professional presence and credibility when interacting with senior stakeholders, media representatives and institutional partners.
• Demonstrated ability to thrive in a dynamic, event-driven environment, adapting to changing priorities and seasonal peaks of activity with flexibility and resilience.
• Event Environment

The role operates within a dynamic international environment and plays an active role in supporting Watches and Wonders Geneva.

The successful candidate must be comfortable managing multiple priorities, adapting to evolving situations and maintaining a high level of responsiveness during event periods.

Application

Please submit your complete application (CV, cover letter, diplomas, and employment certificates) as a single PDF file.

Employment Conditions

A valid Swiss work permit is required.

The successful candidate will be asked to provide a Swiss criminal record extract, as well as extracts from the Debt Enforcement and Bankruptcy Registers, all issued within three months prior to the employment start date.

#J-18808-Ljbffr