Drink More Water, together we grow.
Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles and help score one for the planet. Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – with you!
Responsibilities
Develop and execute a comprehensive Social Media strategy to increase brand visibility, engagement, and follower growth.
Plan and manage a content calendar for all Social Platforms, aligning posts with seasonal campaigns, product launches, and brand milestones.
Conceptualize and create high‑quality, engaging visual and written content (such as images, carousels, Reels, and Stories) that aligns with waterdrop’s brand voice and aesthetic.
Collaborate closely with internal creative teams, external creators and partners to produce and repurpose content, ensuring brand consistency and authenticity.
Write compelling, on‑brand captions that resonate with our audience, encourage engagement, and align with each post’s objectives.
Monitor and engage with followers daily, responding to comments and tags to foster a sense of community and brand loyalty.
Implement effective community management strategies to handle questions, feedback and user‑generated content, ensuring a positive brand experience for followers.
Track and analyze key metrics to evaluate strategy performance, producing weekly, quarterly, and campaign‑specific reports with insights, trends, and actionable recommendations. Keep global guidelines fresh and relevant, ensuring every local team stays on brand.
Partner with the Paid Social team to ensure organic and paid content aligns and reinforces campaign goals.
Conduct regular research on audience behavior, competitor activities, and Instagram trends to identify new opportunities and keep waterdrop ahead of the curve.
Qualifications
2‑3 years proven experience in social media management at a major brand or organization, with a strong focus on Instagram and TikTok.
Proficiency in social media management tools and analytics platforms (e.g., Meta Business Suite, TikTok Business Suite, swat.io, Sprout Social).
Highly skilled in editing/graphic design software such as Figma, Adobe Photoshop, Adobe Premiere Pro, InShot or CapCut Pro.
Exceptional language and writing skills, with the ability to craft engaging and on‑brand captions, replies and comments. Proficiency in English at a C1 level is essential; knowledge of native‑level German, Italian, French, Dutch, or Spanish is a plus.
Strong video production skills, from concept to final product.
Strong analytical skills to interpret performance metrics and optimize content strategies accordingly.
Staying current with industry trends and platform updates comes naturally.
Ability to stay organized, work independently, and thrive in a fast‑paced, collaborative environment.
Benefits
High‑achieving, international community of waterdrop colleagues in a brand‑new HQ in Vienna, Austria.
Development opportunities in one of the fastest‑growing e‑commerce companies in Europe.
MyClubs sports vouchers, to have a sporty balance.
In‑house fitness centre.
In‑house company doctor & Instahelp vouchers.
In‑house restaurant with subsidised healthy meals, for a break with your colleagues.
Discount on your waterdrop purchases.
Legendary summer and Christmas parties.
The minimum salary for this position is EUR 45,000 gross per year on a full‑time basis. Depending on your qualifications, there is a willingness for overpayment.
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.
#J-18808-Ljbffr
Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles and help score one for the planet. Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – with you!
Responsibilities
Develop and execute a comprehensive Social Media strategy to increase brand visibility, engagement, and follower growth.
Plan and manage a content calendar for all Social Platforms, aligning posts with seasonal campaigns, product launches, and brand milestones.
Conceptualize and create high‑quality, engaging visual and written content (such as images, carousels, Reels, and Stories) that aligns with waterdrop’s brand voice and aesthetic.
Collaborate closely with internal creative teams, external creators and partners to produce and repurpose content, ensuring brand consistency and authenticity.
Write compelling, on‑brand captions that resonate with our audience, encourage engagement, and align with each post’s objectives.
Monitor and engage with followers daily, responding to comments and tags to foster a sense of community and brand loyalty.
Implement effective community management strategies to handle questions, feedback and user‑generated content, ensuring a positive brand experience for followers.
Track and analyze key metrics to evaluate strategy performance, producing weekly, quarterly, and campaign‑specific reports with insights, trends, and actionable recommendations. Keep global guidelines fresh and relevant, ensuring every local team stays on brand.
Partner with the Paid Social team to ensure organic and paid content aligns and reinforces campaign goals.
Conduct regular research on audience behavior, competitor activities, and Instagram trends to identify new opportunities and keep waterdrop ahead of the curve.
Qualifications
2‑3 years proven experience in social media management at a major brand or organization, with a strong focus on Instagram and TikTok.
Proficiency in social media management tools and analytics platforms (e.g., Meta Business Suite, TikTok Business Suite, swat.io, Sprout Social).
Highly skilled in editing/graphic design software such as Figma, Adobe Photoshop, Adobe Premiere Pro, InShot or CapCut Pro.
Exceptional language and writing skills, with the ability to craft engaging and on‑brand captions, replies and comments. Proficiency in English at a C1 level is essential; knowledge of native‑level German, Italian, French, Dutch, or Spanish is a plus.
Strong video production skills, from concept to final product.
Strong analytical skills to interpret performance metrics and optimize content strategies accordingly.
Staying current with industry trends and platform updates comes naturally.
Ability to stay organized, work independently, and thrive in a fast‑paced, collaborative environment.
Benefits
High‑achieving, international community of waterdrop colleagues in a brand‑new HQ in Vienna, Austria.
Development opportunities in one of the fastest‑growing e‑commerce companies in Europe.
MyClubs sports vouchers, to have a sporty balance.
In‑house fitness centre.
In‑house company doctor & Instahelp vouchers.
In‑house restaurant with subsidised healthy meals, for a break with your colleagues.
Discount on your waterdrop purchases.
Legendary summer and Christmas parties.
The minimum salary for this position is EUR 45,000 gross per year on a full‑time basis. Depending on your qualifications, there is a willingness for overpayment.
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.
#J-18808-Ljbffr
