Senior Design Director

About Wayflyer

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

Today’s consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That’s why we built Wayflyer.

Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.

Since launching in April 2020, we’ve deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We’ve become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.

Teams at Wayflyer are truly cross-functional. You’ll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity.

What You’ll Do

• As (Senior) Director of Design you lead and shape Wayflyer’s design organisation, setting the vision and strategy to deliver world-class user experiences that empower e-commerce brands to thrive.
• Partner closely with the VP of Product and CTO to align design efforts with our product roadmap, ensuring our financing tools are intuitive, impactful, and scalable.
• Oversee the end-to-end design process, from research and ideation to execution, driving solutions that enhance customer onboarding, funding workflows, and brand trust.
• Build, mentor, and scale a high-performing global design team, fostering a culture of quality, creativity, collaboration, and continuous improvement.
• Champion user-centric design principles, leveraging data and customer insights to refine our platform and support Wayflyer’s growth ambitions.
• Collaborate cross-functionally with Marketing, Sales, and Customer Success to ensure a cohesive brand identity that resonates with e-commerce businesses worldwide.
• Drive innovation in how we visualise and communicate complex financial solutions, making them accessible and compelling for our clients.

Knowledge, Skills And Experience

• You’ve led design teams and delivered impact in scaling, cross-functional environments — whether that’s over 8 or 15 years, in high-growth fintech, e-commerce, or B2B tech environments.
• You bring deep product design expertise — from shaping user flows to evolving systems and user research — and know when to zoom in or out, ideally with experience designing intuitive solutions for financial services or customer-facing platforms.
• Demonstrated ability to partner with senior product and tech leaders to align design with business and technical goals. You bring design into strategic conversations early and help shape company-wide decisions through user insights and storytelling.
• Strong background in building and leading global, cross-functional design teams, with a focus on mentorship and operational excellence.
• Hands-on experience with user research, prototyping, and data-driven design iteration, particularly in fast-paced, customer-obsessed organisations.
• You think in systems — from scalable design ops to design systems that evolve with the product.
• Familiarity with the e-commerce ecosystem and an understanding of how design can drive trust, engagement, and growth for digital brands.
• Exceptional prioritisation skills, with a knack for balancing strategic vision with tactical execution in a dynamic, scaling business.
• A portfolio or case studies showcasing real-world impact: think simplified financial workflows, enhanced onboarding, or elevated brand experiences.

What is important to point out is that you can do most or all of the above mentioned and can point to your real experience doing it. You’ve probably done it at companies of different shapes, sizes and industries. Given what we do, experience in financial services, fintech and business-to-business organisations is particularly interesting to us.

On top of that, you’re amazing at prioritisation. You make sure you’re not spread too thin while also giving teams the support they need. You spend your time on the things that make a positive difference. People get why you’ve chosen to say ‘yes’, ‘no’, or ‘not yet’, and are ok with it.

What you’re like as a person and how you treat people is a big deal for us. People love working with you. You’re helpful and generous with your time and knowledge. People love helping you back. People know where they stand with you.

You’re always looking to learn and grow, on a personal and professional level. And you’re always looking to help others learn and grow by sharing your own knowledge and experience.

You know why diversity, equality, inclusion and belonging matters, and speak up when we can do better.

What Happens Next

We’ll review every application we receive. If we’re interested in taking your application further, we will be in touch to find out more about you and what you’re looking for.

What perks and benefits do we offer?

• Work remotely abroad for up to 60 days a year
• Employee assistance programme
• Private healthcare, life and critical illness cover
• Pension plan
• Generous parental and adoptive leave policies
• Equity scheme - so you can share in our success!

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