Senior Content Specialist (f/m/d)

YOUR MISSION.

Do you have a talent for storytelling, a passion for tech, and a drive to create content that inspires action? Then this is your chance to shine! Join WBS CODING SCHOOL, one of Germany’s leading tech schools, and help shape the future of tech talent.

We’re on a mission to empower individuals to launch successful careers in tech. As our Senior Content Specialist, you will play a pivotal role in amplifying our brand’s voice and expanding our reach to attract ambitious learners. In this role, you’ll bring our mission to life through creative, engaging, and data-driven content. Working closely with a passionate marketing team, you will craft content strategies that captivate audiences, build trust, and drive results.

YOUR RESPONSIBILITIES.

As a Senior Content Specialist at WBS CODING SCHOOL, you will:

1. Develop and Execute Strategy: Implement a content and communication strategy that aligns with our mission, brand identity, and business goals.
2. Content Creation: Create, edit, and optimize high-quality, impactful content for a variety of platforms, including:
   • Blogs, whitepapers, and case studies
   • Social media campaigns and newsletters
   • Video scripts, website copy, and more
3. Leverage AI Tools: Use AI-powered tools to streamline content creation, enhance creativity, and optimize efficiency. Examples include:
   • Generating ideas and drafting content (e.g., ChatGPT, Jasper AI)
   • Content optimization and SEO (e.g., Clearscope, Surfer SEO)
   • Visual content creation (e.g., Canva with AI features, Adobe Firefly)
   • Stay informed about the latest advancements in AI technology and incorporate them into the content creation workflow.
4. Brand Consistency: Ensure consistency in tone, style, and messaging across all communication channels. Create and maintain general communication guidelines to reflect the WBS CODING SCHOOL voice.
5. Campaign Management: Plan and execute communication initiatives, including PR campaigns, social media activities, and thought-leadership pieces.
6. Audience Insights: Research customer needs, industry trends, and relevant topics to create compelling and informative content tailored to our target audience.
7. Collaboration: Work closely with stakeholders, including marketing, sales, and program leads, to align on content priorities and deliver impactful campaigns.

YOUR SKILLS.

You share our enthusiasm to support our future students in being one step ahead in a constantly evolving world and training them to be an IT specialist of tomorrow. Together with our great team, you strive towards making WBS CODING SCHOOL better every day.

To thrive in this role, you’ll need to bring the following:

• Experience & Skills:
  • Minimum 3+ years of experience in content strategy, brand marketing, communications, or a similar role.
  • Exceptional writing and editing skills, with meticulous attention to detail.
  • Business proficiency in English (written and spoken) is essential.
  • Native-level German proficiency for localization and content adaptation.
  • Proven expertise in content marketing principles and SEO best practices.
  • Experience in managing and localizing content for diverse audiences and platforms.
  • Preferably an individual living in Berlin.
• Creativity & Passion: A love for storytelling and creating engaging, informative, and persuasive content.
• Business Acumen: An understanding of how content drives business goals and the ability to tailor messaging to varied target audiences.
• Collaboration & Communication: Strong interpersonal skills with a talent for working collaboratively across teams and functions.
• Adaptability: The ability to juggle multiple projects and adapt to changing priorities in a fast-paced environment.

WHY WORK WITH US?

We want our team members to look forward to coming to work, which is why we aim to cultivate a relaxed, friendly atmosphere and keep an open mind to everyone’s needs. If you believe in the value of education and have a positive can-do attitude, then this is the right place for you!

Purpose: Join a purpose-driven team with clear values and make a difference to the lives of others.

Flexibility: Flexible core working hours and remote work options – we value family friendliness and trust. Remote working option 180 days within EU.

Holidays: Permanent contract with 30 paid vacation days.

Coding Campus: Meet the team at least 2x per year in person on our Coding Campus Berlin – regardless of where you work.

Grow: Abundant Soft-Skill and Hard-Skill development opportunities (WBS GROUP learning catalogue, free CodeCademy Pro and LinkedIn learning account).

Celebrate: Regular company parties, team events and online gatherings – because life is more than just work!

Our policy on Diversity & Inclusion: At WBS Coding School, we want to work with the best people and we want them to have a great career with us. And that’s why we are committed to an inclusive workplace that reflects the needs of a diverse workforce. WBS Coding School offers flexible working practices and welcomes talent with every nationality, background and orientation. We believe in an environment where everyone can be themselves and feel appreciated for who they are and what they do.

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