SEA Manager (m/f/d) in Berlin

We’re looking for a proactive, analytical and commercially minded SEA Manager to take end-to-end ownership of medium to large paid search accounts.

In this role, you’ll be responsible not only for day-to-day campaign management and optimization, but for understanding what is driving performance, profitability and growth across your accounts. You’ll use data to identify opportunities and risks, develop and test hypotheses, and turn your insights into measurable improvements.

We’re looking for someone who is hands-on and technically strong, but who also thinks beyond the campaign level and proactively looks for ways to improve the wider business.

This is a great opportunity for someone who enjoys solving complex performance challenges, working with data, experimenting with new ideas and taking real ownership of their results.

• Own and optimize medium to large SEA accounts, with a focus on profitability, margins, traffic quality and account growth

• Plan, execute and continuously optimize campaigns across Google Ads and Microsoft Ads

• Analyze account and funnel performance, identify root causes and turn insights into actionable improvements

• Identify growth opportunities through keyword expansion, testing, competitor analysis and improved traffic mix

• Develop and evaluate data-driven experiments across bidding, keywords, ad copy and campaign structure

• Maintain strong account hygiene and apply SEA best practices consistently

• Monitor market and competitor developments, identifying relevant opportunities and risks

• Share insights and learnings with the wider team and collaborate with Sales, Product to improve overall performance

• Proven experience managing and scaling SEA campaigns across multiple markets or accounts

• Strong practical knowledge of Google Ads and Microsoft Ads

• Strong understanding of SEA KPIs, including traffic quality, CPA, ROAS, profitability and margins

• Strong analytical and problem-solving skills, with a focus on data-driven decision making

• Hands-on experience with Google Ads Editor, Excel and/or Google Sheets

• Strong knowledge of campaign structure, keywords, bidding, ad copy, conversion tracking and account hygiene

• Proactive, hands-on approach to optimization and experimentation

• Strong communication skills and ability to work independently and collaboratively

• Open to feedback and committed to continuous growth

• Fluent English; German or additional languages are a plus

At We Love X, we build and run high-performing comparison platforms and conversion funnels that connect millions of users with the right products and services. As a market leader in SEA-based affiliation across multiple verticals, we turn high-intent traffic into scalable growth for our partners. Over the past years, we’ve also built one of the fastest-growing SEO businesses in our space, partnering with some of the world’s largest publishers. Beyond our own sites, We Love X constantly incubates new, performance-marketing-driven business models – from first idea to international scale.