Job Posting - Global Program Manager Content Marketing Communities (m/f)Mettler Toledo (Switzerland) - METTLER TOLEDO is a leading global manufacturer of precision instruments with headquarters in Switzerland (Greifensee) and the United States. The company is the world’s largest manufacturer and marketer of weighing instruments for use in laboratory, industrial and food retailing applications.For our Greifensee headquarters and as part of the Global eBusiness Team, we are looking for a Global Program Manager 'Content Marketing Communities'.The main goal of this important role is to strengthen and extend the group's content marketing activities by applying innovations and best practices to the group's digital marketing platforms. This includes the orchestration of our award winning social media activities and the management of our global ePR process.Responsibilities:Define Content Marketing strategy and validate with management as well as key stakeholders in the organizationIdentify opportunities and orchestrate content marketing projects across all digital communication channelsMaintain and optimize the use of existing value content formats such as white papers and webinarsExplore and grow the impact of other value content formats such as case studies and videosMaintain and optimize the ePR distribution processConduct Content Marketing reportingCommunities:Manage and extend the impact of corporate Social Media profiles on Linkedin, Facebook, Twitter, Google+, YouTube etc.Develop and manage content production and delivery process for Social Media publishingPropose and deliver Social CRM projects to the groupDevelop strategy and service portfolio of METTLER TOLEDO user communitiesSupport content targeting / personalization projects on METTLER TOLEDO's corporate websiteRequirements:Experienced in project-, process- and change managementStrong conceptual skillsStrong in English communication and presentationNatural writing skills and ability to adapt tonality to communication channel and audience are a plus!Degree in Marketing or equivalent practical experienceAt least 2 years of experience in digital marketingExperience in content marketingCommunity management, social media moderation or sales experience are a plus!Strategic and entrepreneurial thinkerPassion for digital marketingStrong interpersonal skills and team orientationOpenness to work in fast developing technological environmentsWe are looking for a passionate content marketer with Swiss or European citizenship who has gained experience in an agency or corporate environment. Are you motivated to apply your strategic marketing skills and specific content marketing experience to a complex and demanding B2B environment? Are you a Digital Native who has proved to leverage Social Media for business? #J-18808-Ljbffr
