Category Manager, Travel Retail in Genève

ppbFunction: /bMarketing /p pbLocation: /b /p pPetit-Lancy, GE, CH /p h3bAbout The Wella Company /b /h3 pTogether, WEenable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit /p h3bTHE ROLE /b /h3 ul liBring premium brand plans to life in Travel Retail, from strategy, financials and channel briefs through 360 activation and door-level execution /li liOwn the TR marketing calendar and the trade marketing agenda end to end /li liLead and align a multifunctional network across brand, sales, retail operators and lead markets /li liOwn the TR-exclusive and value-set strategy for the portfolio /li liManage the AP budget with accuracy /li /ul h3bKey Responsibilities /b /h3 h3bBrand channel marketing /b /h3 ul liBe the expert in the traveling shopper and the TR channel to drive strong insights and meaningful product, set and claim propositions /li liLead the TR marketing calendar and 360 launch plans across the premium portfolio, in close partnership with the global brand teams /li liAdapt global brand campaigns and communication to the Travel Retail environment, ensuring they are fit to win at the airport shelf /li liBuild the TR-exclusive product and value-set strategy, including GWP and value mechanics, working closely with sales /li liCoordinate agencies and internal stakeholders to deliver best-in-class visuals, packaging adaptations and activation assets /li liLead the key trade events across the year, including TFWA Cannes, to drive strong sell-in and high engagement behind the innovations and launches /li /ul h3bTrade marketing /b /h3 ul liBuild the promotional calendar, animations and podium programs with retail operators (Avolta, Heinemann, Lagardère and others) /li liLead the implementation of new visual merchandising across brands, from concept and design through to door-level rollout and own in-store execution standards across the portfolio. /li liCreate sell-in tools, trade presentations and channel catalogues /li liSupport demand planning and forecasting for launches and promotions /li /ul h3bBrand budget /b /h3 ul liManage project budget with accuracy, optimize spending and work closely with procurement /li liTrack sell-in / sell-out performance and ROI on activation, and report on results /li /ul h3bQualifications /b /h3 ul liMaster’s degree in Marketing, Business Management or Economics preferred /li li3-5 years' experience in similar global / regional marketing and/or trade marketing roles /li libTravel Retail channel experience is mandatory, /bstrong understanding of operators, airport dynamics and TR-exclusive mechanics /li libBeauty experience is mandatory /b, haircare, make-up, skincare or fragrance /li liBlended marketing and trade marketing background, comfortable moving from brand strategy to promotional execution /li liStrong track record of strategic view, ability to energize teams and execute strategy /li liStrong track record of autonomous problem-solving with minimal guidance /li liStrong commercial acumen, comfortable with PL, forecasting and ROI /li liPassionate about beauty and trends. Creative mind, in touch with the latest trends /li liVery organized and able to lead a multifunctional network, managing all stakeholders and timings in parallel /li liWilling to travel for operator meetings, trade shows and store visits /li liEnglish mandatory; additional languages a plus /li /ul /p #J-18808-Ljbffr