Marketing Manager Retail Hair Color Global Retail Hair Brand Activation Coordinator Intern (m,f,d) — Wella Company The Role This is where brand strategy meets real-world execution. As part of the Global Retail Hair Color team at Wella Company, you will sit at the heart of some of the most exciting brand campaigns in the beauty industry — helping bring them to life across markets with precision, creativity, and speed.
You will play a critical role in keeping campaigns integrated and on track — connecting teams, managing assets, and owning the operational backbone that makes great marketing possible. From production follow-ups to budget management and digital content, you will work across the full activation ecosystem and gain hands‑on exposure to how technology is reshaping the way global brands create, deliver, and optimize content at scale.
Key Responsibilities Campaign & Asset Coordination
Track and manage marketing assets across campaigns, ensuring nothing falls through the cracks
Organize and maintain campaign documentation, timelines, and project folders
Upload and manage assets in the brand binder and relevant asset management systems
Support toolkit organization and coordinate delivery of assets to markets
Contribute to the development of global activation toolkits (VM and e‑commerce assets), leveraging AI tools where relevant
Production & Post-Production Follow-Up
Coordinate and follow up on production and post-production deliverables to ensure timely completion
Manage CPS (Content Production System) uploads and related documentation
Track model usage, asset approvals, and usage rights across markets — maintaining an up-to-date model rights log
Monitor off-pack usage rights for Color and Styling across markets
Budget Management & Finance
Support day‑to‑day budget tracking across brand projects and campaigns
Raise and manage Purchase Orders (POs) in coordination with the team and finance stakeholders
Follow up on invoices, accruals, and payment status to ensure accurate budget reconciliation
Flag budget risks or discrepancies to the relevant team members in a timely manner
Content & Digital Asset Audit (Owned Channels) Own an audit of our content and digital assets across owned channels, identifying gaps and opportunities to strengthen consistency and impact:
Audit existing content across owned digital channels to assess consistency in tone, visual identity, and messaging
Evaluate alignment to portfolio strategy, jobs to be done, and claims/messaging hierarchy across brands
Identify areas where communication is fragmented or inconsistent, and flag priority gaps
Develop a clear summary of findings with recommendations for improvement
Support implementation of content updates in collaboration with brand and activation teams
What You Will Learn
How global brands are built, activated, and delivered across markets
End-to-end campaign production: from asset creation to market deployment
Budget management and financial processes within a global marketing organization
Cross-functional collaboration in a complex global organization
Exposure to product innovation, packaging, and go-to-market execution
Qualifications
Currently studying Marketing, Business, Communications, or a related field
Strong interest in beauty, branding, and consumer marketing
Exceptional organizational skills with a proactive, detail-oriented mindset
Comfortable with numbers and basic budget tracking; prior exposure to PO/finance processes a plus
Able to manage multiple tasks simultaneously and deliver reliably against tight deadlines
Comfortable working in a fast-paced, international team environment
Fluent in English
#J-18808-Ljbffr
You will play a critical role in keeping campaigns integrated and on track — connecting teams, managing assets, and owning the operational backbone that makes great marketing possible. From production follow-ups to budget management and digital content, you will work across the full activation ecosystem and gain hands‑on exposure to how technology is reshaping the way global brands create, deliver, and optimize content at scale.
Key Responsibilities Campaign & Asset Coordination
Track and manage marketing assets across campaigns, ensuring nothing falls through the cracks
Organize and maintain campaign documentation, timelines, and project folders
Upload and manage assets in the brand binder and relevant asset management systems
Support toolkit organization and coordinate delivery of assets to markets
Contribute to the development of global activation toolkits (VM and e‑commerce assets), leveraging AI tools where relevant
Production & Post-Production Follow-Up
Coordinate and follow up on production and post-production deliverables to ensure timely completion
Manage CPS (Content Production System) uploads and related documentation
Track model usage, asset approvals, and usage rights across markets — maintaining an up-to-date model rights log
Monitor off-pack usage rights for Color and Styling across markets
Budget Management & Finance
Support day‑to‑day budget tracking across brand projects and campaigns
Raise and manage Purchase Orders (POs) in coordination with the team and finance stakeholders
Follow up on invoices, accruals, and payment status to ensure accurate budget reconciliation
Flag budget risks or discrepancies to the relevant team members in a timely manner
Content & Digital Asset Audit (Owned Channels) Own an audit of our content and digital assets across owned channels, identifying gaps and opportunities to strengthen consistency and impact:
Audit existing content across owned digital channels to assess consistency in tone, visual identity, and messaging
Evaluate alignment to portfolio strategy, jobs to be done, and claims/messaging hierarchy across brands
Identify areas where communication is fragmented or inconsistent, and flag priority gaps
Develop a clear summary of findings with recommendations for improvement
Support implementation of content updates in collaboration with brand and activation teams
What You Will Learn
How global brands are built, activated, and delivered across markets
End-to-end campaign production: from asset creation to market deployment
Budget management and financial processes within a global marketing organization
Cross-functional collaboration in a complex global organization
Exposure to product innovation, packaging, and go-to-market execution
Qualifications
Currently studying Marketing, Business, Communications, or a related field
Strong interest in beauty, branding, and consumer marketing
Exceptional organizational skills with a proactive, detail-oriented mindset
Comfortable with numbers and basic budget tracking; prior exposure to PO/finance processes a plus
Able to manage multiple tasks simultaneously and deliver reliably against tight deadlines
Comfortable working in a fast-paced, international team environment
Fluent in English
#J-18808-Ljbffr
Retail Hair Brand Activation Coordinator Intern Arbeitgeber: Wella Company
Wella ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und kreativen Umfeld zu arbeiten. Mit einem starken Fokus auf Innovation und Teamarbeit fördert Wella eine Kultur des Wachstums und der Entwicklung, während die Mitarbeiter an bedeutenden Projekten für bekannte Marken wie Wellaflex, Silvikrin und Shockwaves mitwirken. Die Position in einem globalen Unternehmen ermöglicht es den Mitarbeitern, ihre Fähigkeiten in einem internationalen Kontext zu erweitern und von einer Vielzahl von Schulungs- und Entwicklungsmöglichkeiten zu profitieren.
