Key Responsibilities
Own and drive the global RH Styling portfolio strategy, focusing on core brands Wellaflex, Silvikrin, and Shockwaves Lead end-to-end innovation development, from insight to in-market launch, delivering commercially impactful and globally scalable initiatives Drive portfolio optimization and harmonization across markets, balancing global consistency with local relevance Lead cross‑functional teams (R&D, Supply, Trade, CI, Finance) to deliver projects on time, in full, and within financial targets Manage brand and project marketing with clear ownership and accountability Be an expert on the brand’s current and potential users to uncover insights that inspire impactful marketing strategies and product ideas Lead product and commercial innovation, ensuring strong cross‑functional alignment and clear priorities Co‑lead communication toolbox development, from strategy to execution and market deployment; while owning end‑to‑end e‑commerce and VM content, ensuring consistency with positioning and strong consumer engagement Lead global launch readiness, coordinating cross‑functional teams (R&D, Consumer Insights, Design, Trade Marketing, Finance, Product Supply) to bring new products and commercial initiatives to life on time and with excellence Work closely with external agencies to develop marketing toolkits, support new product launches, and ensure seamless deployment to markets Key Brands and Next Projects
Styling RH portfolio, with focus on Wellaflex, Silvikrin, and Shockwaves Co‑lead the definition of Wella Styling RH overall strategy, incl. portfolio, innovation and growth plans across tiers and geographies Design and deliver concepts and packaging for the upcoming initiatives in plan, ensuring global relevance with local adaptability; lead all gates from Brief to Go Drive COG optimization by region to maximize gross margin Co‑lead FFU process with the markets, securing reliable financials assumptions and efficient marketing & media plans, leading to neutral/accretive margins vs AOP and Strat Plan Build and manage optimized A&CP for the above initiative & Brands, while ensuring sufficiency Co‑lead the overall Marketing & Communication plan of the launches, working together with the Activation team, markets and agencies to deliver 360‑degree toolkit Base Business
Competitive analysis: continuously monitor brand & category performances, identify competitors, market trends, and potential threats or opportunities Contribute to Brand Book creation & implementation for each sub‑brand Qualifications
Master degree in Marketing, Business Management or Economics 7+ years including global / regional marketing experience in both design and delivery Proven ability to consistently deliver goals, execute with excellence, and solve problems independently with minimal guidance. Creative mindset, and always up to date on the latest trends in sustainable marketing Ownership, accountability and evidence of agility Very organized and able to lead multifunctional team, manage all stakeholders and timings in parallel Data driven and focus on excellent execution, innovative and creative thinker Comfortable working with tight deadlines in a complex organization, with various internal partners & external agency partners Experience in local marketing is a plus Passionate about Brand building and beauty trends Fluent English mandatory, any other language is a plus
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Own and drive the global RH Styling portfolio strategy, focusing on core brands Wellaflex, Silvikrin, and Shockwaves Lead end-to-end innovation development, from insight to in-market launch, delivering commercially impactful and globally scalable initiatives Drive portfolio optimization and harmonization across markets, balancing global consistency with local relevance Lead cross‑functional teams (R&D, Supply, Trade, CI, Finance) to deliver projects on time, in full, and within financial targets Manage brand and project marketing with clear ownership and accountability Be an expert on the brand’s current and potential users to uncover insights that inspire impactful marketing strategies and product ideas Lead product and commercial innovation, ensuring strong cross‑functional alignment and clear priorities Co‑lead communication toolbox development, from strategy to execution and market deployment; while owning end‑to‑end e‑commerce and VM content, ensuring consistency with positioning and strong consumer engagement Lead global launch readiness, coordinating cross‑functional teams (R&D, Consumer Insights, Design, Trade Marketing, Finance, Product Supply) to bring new products and commercial initiatives to life on time and with excellence Work closely with external agencies to develop marketing toolkits, support new product launches, and ensure seamless deployment to markets Key Brands and Next Projects
Styling RH portfolio, with focus on Wellaflex, Silvikrin, and Shockwaves Co‑lead the definition of Wella Styling RH overall strategy, incl. portfolio, innovation and growth plans across tiers and geographies Design and deliver concepts and packaging for the upcoming initiatives in plan, ensuring global relevance with local adaptability; lead all gates from Brief to Go Drive COG optimization by region to maximize gross margin Co‑lead FFU process with the markets, securing reliable financials assumptions and efficient marketing & media plans, leading to neutral/accretive margins vs AOP and Strat Plan Build and manage optimized A&CP for the above initiative & Brands, while ensuring sufficiency Co‑lead the overall Marketing & Communication plan of the launches, working together with the Activation team, markets and agencies to deliver 360‑degree toolkit Base Business
Competitive analysis: continuously monitor brand & category performances, identify competitors, market trends, and potential threats or opportunities Contribute to Brand Book creation & implementation for each sub‑brand Qualifications
Master degree in Marketing, Business Management or Economics 7+ years including global / regional marketing experience in both design and delivery Proven ability to consistently deliver goals, execute with excellence, and solve problems independently with minimal guidance. Creative mindset, and always up to date on the latest trends in sustainable marketing Ownership, accountability and evidence of agility Very organized and able to lead multifunctional team, manage all stakeholders and timings in parallel Data driven and focus on excellent execution, innovative and creative thinker Comfortable working with tight deadlines in a complex organization, with various internal partners & external agency partners Experience in local marketing is a plus Passionate about Brand building and beauty trends Fluent English mandatory, any other language is a plus
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Senior Manager, Global Innovation Color, Wella Retail Arbeitgeber: Wella Company
Wella ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und kreativen Umfeld zu arbeiten. Mit einem starken Fokus auf Innovation und Teamarbeit fördert Wella eine Kultur des Wachstums und der Entwicklung, während die Mitarbeiter an bedeutenden Projekten für bekannte Marken wie Wellaflex, Silvikrin und Shockwaves mitwirken. Die Position in einem globalen Unternehmen ermöglicht es den Mitarbeitern, ihre Fähigkeiten in einem internationalen Kontext zu erweitern und von einer Vielzahl von Schulungs- und Entwicklungsmöglichkeiten zu profitieren.
