Senior Manager, Global Innovation Color, Wella Retail

Key Responsibilities

• Own and drive the global RH Styling portfolio strategy, focusing on core brands Wellaflex, Silvikrin, and Shockwaves.
• Lead end-to-end innovation development, from insight to in-market launch, delivering commercially impactful and globally scalable initiatives.
• Drive portfolio optimization and harmonization across markets, balancing global consistency with local relevance.
• Lead cross‑functional teams (RD, Supply, Trade, CI, Finance) to deliver projects on time, in full, and within financial targets.
• Manage brand and project marketing with clear ownership and accountability.
• Be an expert on the brand’s current and potential users to uncover insights that inspire impactful marketing strategies and product ideas.
• Lead product and commercial innovation, ensuring strong cross‑functional alignment and clear priorities.
• Co‑lead communication toolbox development, from strategy to execution and market deployment; while owning end‑to‑end e‑commerce and VM content, ensuring consistency with positioning and strong consumer engagement.
• Lead global launch readiness, coordinating cross‑functional teams (RD, Consumer Insights, Design, Trade Marketing, Finance, Product Supply) to bring new products and commercial initiatives to life on time and with excellence.
• Work closely with external agencies to develop marketing toolkits, support new product launches, and ensure seamless deployment to markets.

Key Brands and Next Projects

• Styling RH portfolio, with focus on Wellaflex, Silvikrin, and Shockwaves.
• Co‑lead the definition of Wella Styling RH overall strategy, incl. portfolio, innovation and growth plans across tiers and geographies.
• Design and deliver concepts and packaging for the upcoming initiatives in plan, ensuring global relevance with local adaptability; lead all gates from Brief to Go.
• Drive COG optimization by region to maximize gross margin.
• Co‑lead FFU process with the markets, securing reliable financial assumptions and efficient marketing media plans, leading to neutral/accretive margins vs AOP and Strat Plan.
• Build and manage optimized ACP for the above initiative Brands, while ensuring sufficiency.
• Co‑lead the overall Marketing Communication plan of the launches, working together with the Activation team, markets and agencies to deliver 360‑degree toolkit.

Base Business

• Competitive analysis: continuously monitor brand category performances, identify competitors, market trends, and potential threats or opportunities.
• Contribute to Brand Book creation implementation for each sub‑brand.

Qualifications

• Master degree in Marketing, Business Management or Economics.
• 7+ years including global/regional marketing experience in both design and delivery.
• Proven ability to consistently deliver goals, execute with excellence, and solve problems independently with minimal guidance.
• Creative mindset, and always up to date on the latest trends in sustainable marketing.
• Ownership, accountability and evidence of agility.
• Very organized and able to lead multifunctional team, manage all stakeholders and timings in parallel.
• Data driven and focus on excellent execution, innovative and creative thinker.
• Comfortable working with tight deadlines in a complex organization, with various internal partners and external agency partners.
• Experience in local marketing is a plus.
• Passionate about Brand building and beauty trends.
• Fluent English mandatory, any other language is a plus.