Media Delivery & AI Governance Manager

ppb Media Delivery AI Governance Manager /b /p /p Function: Marketing Location: p GE, CH /p Work Arrangement: Hybrid pbPosition Title: /bbMedia Delivery AI Governance Manager /b /p pbLocation: Hybrid /b /p pbReports to: /bbMedia Director, Professional Beauty /b /p pbDirect Reports: 0 /b /p pbABOUT THE WELLA COMPANY /b /p pTogether, WE enable individuals to look, feel, and be their true selves. /p pbTHE ROLE /b /p pAs Wella’s Media Delivery AI Governance Manager, you will lead the operational backbone of our global media programs, ensuring excellence in governance, taxonomy, and reporting while embedding AI-driven solutions into every facet of media delivery. This role is pivotal to our “DataDriven Demand Generation” (3DG) strategy, combining rigorous data management with cutting-edge AI tools to maximize media ROI and operational efficiency. /p pbKEY RESPONSIBILITIES /b /p p1. End-to-End Media Operations, AI Agent Delivery /p liOversee global media campaign reproting a ensuring timely execution, budget accuracy, and KPI attainment in line with measurement framework /li liDrive in-housing of media data (planning, competitive intelligence, and actuals reporting) to enable centralized insights and faster decision-making. /li liOwn creation of media/martech AI Agent delivery program across all aspects of media delivery, in partnership with Wella’s key media agency partners /li p2. AIPowered Media Program Leadership /p liManage the setup, calibration, and continuous improvement of AI programs: /li li pMarketing Mix Modeling via Analytic Partners /p /li li pAI-driven Creative Measurement using CreativeX /p /li li pAI-powered Brand Health Tracking through Bera.AI /p /li liEnsure data integrity and consistency across AI systems and embed insights into campaign planning and execution. /li p3. Media Taxonomy Governance Excellence /p liDevelop and maintain a standardized media taxonomy across all channels and markets. In partnership with Tech team, identify AI data quality-check capabilities to maintain taxonomy /li liImplement governance frameworks to ensure compliance, data integrity, and consistency across platforms. /li liIntroduce automation and standardized AI workflows for campaign delivery and reporting. /li p4. Vendor Network Relationship Management /p liAct as the primary liaison with Digitas and other agency partners, supporting agency evaluation and performance reviews. /li liBuild strong relationships with AI and media tech vendors (CreativeX, Bera.AI, Analytic Partners, etc.), monitoring platform enhancements and leveraging new features. /li p5. Ad Tech Stack Management Verification /p liOversee ad stack components for media verification (brand safety, viewability, fraud prevention). Collaborate with Tech team to ensure architectural guidelines adherence. /li liEnsure proper configuration and governance of verification tools to maintain compliance and campaign quality. /li liReview and drive AI-powered solutions to enhance verification standards and strengthen fraud detection capabilities, ensuring continuous improvement and alignment with industry best practices. /li p6. Budget Management Financial Governance /p liManage global media budgets across planning cycles with precision and transparency. /li liTrack actuals versus planned spend, provide variance analysis, and support finance teams with forecasting and reconciliation. /li liEmbed AI-driven insights into budget allocation to optimize investment efficiency. /li p7. Reporting Insights /p liDesign dashboards and reporting frameworks that translate AI-derived insights into actionable business decisions. /li liCommunicate media delivery health, risks, and opportunities to senior leadership in a clear, data-driven manner. /li pbESSENTIAL SKILLS, EXPERIENCE QUALIFICATIONS /b /p liProven experience in global media operations and governance (minimum 5 years), preferably in a brand or agency context. /li liStrong understanding of AI-powered Search and measurement tools and integrated media ecosystems. Proficient in leveraging AI in day-to-day tasks. /li liExpertise in media taxonomy, data governance, and reporting automation. /li liFamiliarity with ad tech stack management and verification solutions. /li liExcellent analytical skills—comfortable interpreting data and embedding insights into operational improvements. /li liOutstanding communicator and relationship-builder, adept at cross-functional collaboration and vendor management. /li liAbility to manage multiple streams simultaneously in a dynamic, global environment. /li