CRM Manager (m/w/d) in München

• Take ownership of email marketing activities across our international brands, collaborating closely with our in-house design and content teams as well as translators to continuously improve performance
• Plan, execute, and optimize impactful CRM campaigns that strengthen customer relationships and drive sustainable growth
• Increase customer lifetime value through targeted re-order, retention, and cross-selling strategies
• Develop and implement A/B testing strategies to optimize customer journeys and improve key retention and repeat-purchase KPIs
• Identify and launch innovative customer loyalty initiatives, including referral programs, loyalty incentives, and other retention measures
• Analyze customer behavior, identify relevant target groups, and translate insights into effective segmentation strategies and automated workflows
• Shape go-to-market strategies and brand development across multiple European markets, scaling successful initiatives while adapting to local market needs
• Explore and test new communication channels, such as SMS and WhatsApp, to create more personalized and engaging customer experiences

Your tasks would be...

• Take ownership of email marketing activities across our international brands, collaborating closely with our in-house design and content teams as well as translators to continuously improve performance
• Plan, execute, and optimize impactful CRM campaigns that strengthen customer relationships and drive sustainable growth
• Increase customer lifetime value through targeted re-order, retention, and cross-selling strategies
• Develop and implement A/B testing strategies to optimize customer journeys and improve key retention and repeat-purchase KPIs
• Identify and launch innovative customer loyalty initiatives, including referral programs, loyalty incentives, and other retention measures
• Analyze customer behavior, identify relevant target groups, and translate insights into effective segmentation strategies and automated workflows
• Shape go-to-market strategies and brand development across multiple European markets, scaling successful initiatives while adapting to local market needs
• Explore and test new communication channels, such as SMS and WhatsApp, to create more personalized and engaging customer experiences

You will fit well, when…

• Hold a degree in business administration, economics, informatics, or a related field, or have a comparable qualification
• Bring 2–3 years of hands-on experience with CRM systems or marketing automation platforms, ideally HubSpot
• Have strong analytical skills and a hands-on mentality, with the ability to turn data-driven insights into actionable initiatives
• Enjoy collaborating across departments and approach challenges with a proactive, solution-oriented mindset
• Are fluent in at least one of the following languages: German, French, Spanish, or Italian
• Ideally have a solid understanding of marketing and sales processes within the pharmaceutical industry

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