Senior Manager New Markets (m/f/d)

Senior Manager New Markets

Based in Munich, the position is unlimited. You will join the New Markets team and report to the VP New Markets, helping to expand and scale our presence across Europe.

• What you’ll do
• Drive our expansion strategy, including market sizing, competitor analysis, positioning and business‑case modelling, and provide clear, well‑founded recommendations on market selection and entry mode.
• Own the commercial and go‑to‑market approach for new markets—defining target assortment, pricing, brand positioning, local marketing and launch planning—and translate this into a concrete, milestone‑based implementation plan.
• Lead and deliver the workstreams that bring a market to launch readiness, with a focus on commercial and marketing topics while coordinating with sourcing, operations, customs, legal, tax and tech teams.
• Own the KPIs that matter once a market is live, set up relevant dashboards, identify and act on drivers or blockers, and continually sharpen the playbook to improve growth and profitability.
• Run customer surveys to understand the local customer and ensure the customer experience is flawless from day one after launch.
• Prepare recommendations for senior leadership and keep stakeholders aligned.
• You come with
• 5+ years of experience in business building, strategy and/or consulting, ideally with a proven track record in commercial and/or marketing functions; experience in consumer/lifestyle businesses is a clear plus.
• Strategic and analytical thinking, with the ability to build business cases and financial models from scratch, structure complex and ambiguous problems, and develop creative, customer‑centric solutions.
• A hands‑on mentality with strong ownership, driving topics independently from analysis through implementation; prioritising pragmatically, executing with speed, and balancing attention to detail with results.
• Strong project‑management skills, including leading complex initiatives across multiple workstreams and stakeholders, while ensuring accuracy and delivering high‑quality work.
• Excellent written and spoken English communication skills; German is a plus.
• Proficiency in Microsoft Office, particularly Excel and Power Point; familiarity with Google Workspace is a plus.

Benefits

• A high‑performance culture built on trust, feedback and collaboration.
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone.
• A flexible hybrid setup with 4 office days per week to foster strong collaboration.
• Work‑from‑anywhere opportunities for up to 4 weeks per year.
• 30 days of paid holiday.
• A beautiful, centrally located, dog‑friendly office with inspiring spaces, a sunny terrace and good food.
• Exclusive discounts: 40% off Westwing Collection, 20% off third‑party brands, 10% Family & Friends discount and special‑occasion vouchers.
• Well‑being support through mental health resources, sports memberships and preventive care.
• Sustainable mobility options with discounted public transport and Job Rad.
• Support for working parents, including an on‑site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl.
• One annual Social Impact Day to give back to a cause you care about.
• Team rituals that celebrate results and togetherness—Movie Nights, Oktoberfest, Summer & Winter Parties.

Diversity is deeply rooted in our culture.

Our mission extends beyond inspiring design choices and embraces an inclusive lifestyle filled with respect for everyone’s uniqueness, cultural differences and equal opportunity.

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