Senior Product Marketing Manager (m/f/d)

Permanent employee, Full-time · Munich Office JOIN OUR TEAM As Senior Product Marketing Manager, you will drive the strategic and operational excellence of our product performance and storytelling across all marketing channels. In this highly cross‑functional and generalist role, you combine data‑driven decision‑making with sharp strategic thinking to maximise the commercial impact and brand visibility of our key product families. You will shape the product marketing strategy, define high‑impact initiatives and orchestrate seamless execution across teams. This position is unlimited and based in Munich. WHAT YOU\’LL DO Track, analyse and interpret monthly product performance and translate insights into concrete optimisation actions Define and execute ad hoc initiatives for categories and product families to support commercial targets Partner with marketing channels to test, scale and optimise tactics that drive sales and brand positioning, including the use of AI‑powered tools for content personalisation and targeting Develop, refine and operationalise the strategic product marketing approach, including clustering, positioning and push strategies, informed by AI‑enhanced segmentation and scoring Ensure consistent, high‑quality product storytelling across all touchpoints (social media, onsite, stores) and align on product pushes and placements with cross‑functional teams (retail, stores, marketing, product) Enhance product marketing dashboards and scoring tools in collaboration with marketing analytics YOU COME WITH Proven experience in cross‑functional project management, performance analysis and business development Strong strategic mindset and hypothesis‑driven problem‑solving skills Excellent communication skills with the ability to influence, align and drive clarity across diverse teams and stakeholders Analytical skills with the ability to translate complex data into clear commercial actions Strong understanding of product marketing, customer journeys and conversion drivers A holistic, strategic marketing perspective that balances brand‑building, commercial performance and long‑term growth WHY WESTWING Aside from our awesome team and shared purpose, we offer a variety of additional benefits. Come work with us and get: An inspiring, international, informal, and nonpolitical environment for you to take ownership and grow your career A unique culture based on trust, support, and collaboration where we foster open communication with our monthly Company All‑Hands, feedback channels, and regular Q&A sessions Hybrid working mode with 3 office days per week Up to 4 weeks temporary work‑from‑anywhere per year 30 days of paid holiday per year A beautiful, centrally located and dog‑friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace 40% off Westwing Collection and 20% off all third‑party brands in our shop (each on non‑reduced items), a 10% Family & Friends voucher, and Westwing vouchers for special occasions Regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more Health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more Discounted green mobility options with public transport or JobRad Company daycare ‘Westwing Wichtel’ next to our Munich office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich Subsidised company pension scheme “Social Impact Day” p.a. to use for doing good for environment and/or society ABOUT US Westwing, Europe’s #1 in Beautiful Living e‑commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europe’s premium one‑stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018. Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come be part of the “wow, you work at Westwing?” crowd. Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity. #J-18808-Ljbffr