Digital Marketing & Social Media Manager
Digital Marketing & Social Media Manager
Date postet: December 2, 2024 weTours® SALZBURG offers regular and private sightseeing tours in Salzburg of the most beautiful and celebrated attractions, all year-round. Our primary goal is to introduce our guests to the beauty of the region in an entertaining way. Our company’s ability to combine information, tradition, the natural world and high-quality entertainment is enormously important to us. weTours SALZBURG is looking for a Digital Marketing and Social Media Manager with a prior experience working within a marketing departmentin the field of digital tourism marketing. Your Responsibilities
Develop and execute digital email marketing campaigns Responsible for all electronic marketing activity Responsible for the overall performance of existing and emerging websites.Manage, maintain and promote our websites with content updates, SEO strategy, linking initiatives and directory submissions. Responsible for on-going SEO to identify websites and travel booking sites promoting our tours and ensure that positioning on any internet site meets property objectives for copy, photos, etc. Responsible for identifying continual website content and photography updates to keep content relevant and fresh. Responsible for on-going internet searches to identify new websites and travel booking sites, as well manage and promote presence on existing travel marketing sites and ensure that positioning on any internet site meets brand standards for copy pictures, etc. Monitor the presence of weTours on platforms like TripAdvisor, Viator, Yelp, Social Media, Google, etc. Identify new travel portals, including deciding participation levels, connectivity options and evaluating cost. In addition, review all user reviews (positive and negative) Analyse sales data and campaign analytics to identify trends and opportunities for maximizing ROI and profitability. Who we are looking for
Education Requirements
Bachelor’s degree is required. Experience Requirements
2+ years of related experience in Social Media and/or Digital Marketing is required. Experience working on SEO/SEM, marketing database, email, social media and/or display advertising campaigns Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Knowledge of website analytics tools Skills and personal Qualities
Ability to develop content marketing and contributing to digital engagement growth Knowledge of Google Suite and AdWords Knowledge of Adobe Photoshop, Illustrator and InDesign are essential Strong analytical skills and data-driven thinking Up to date with the latest trends and best practices in online marketing and measurement Personal Qualities
Excellent interpersonal and communication skills What you can expect
A highly motivated team with flat hierarchies and a friendly atmosphere The opportunity to work 100 % remote
#J-18808-Ljbffr
Digital Marketing & Social Media Manager in Salzburg Arbeitgeber: Wetours
weTours® SALZBURG ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und freundlichen Team zu arbeiten. Mit flachen Hierarchien und der Option auf 100 % Remote-Arbeit fördern wir eine Kultur des Wachstums und der Zusammenarbeit, während wir gleichzeitig die Schönheit Salzburgs und die Faszination des Tourismus miteinander verbinden. Unsere Mitarbeiter profitieren von regelmäßigen Schulungen und der Chance, ihre Fähigkeiten im internationalen B2B-Vertrieb weiterzuentwickeln.
