Senior Digital Analyst (m/f/d)

Standort At our Berlin location (and optionally Munich or Constance), we are looking for a Senior Digital Analyst (m/f/d). Deine Aufgaben As a Senior Digital Analyst, you will be at the heart of our digital analytics, ensuring precise and efficient tracking for our web and app products. Your expertise will shape how we collect, measure, and optimize data and thereby you drive insights and business-critical decisions. Lead the tracking strategy and execution for all our digital products (web and mobile apps). Design, implement, and optimize tracking and measurement frameworks to ensure accurate and meaningful data collection. Serve as primary point of contact for data collection and tracking-related matters across departments, including Product, IT, Marketing, and Editorial. Provide clarity and transparency regarding KPIs and tracking insights for stakeholders. Conduct deep-dive analysis and support A/B test. Maintain tracking continuity through thorough quality assurance and monitoring during every product release. Dein Profil As Senior Digital Analyst, you are passionate about understanding user behavior and transforming it into actionable insights through robust tracking and data structures. You hold a degree in a technical field or possess equivalent professional qualifications. You have extensive experience in website tracking (Google Tag Manager) and app tracking (ideally with Google Firebase), including both client-side and server-side implementation. You are proficient in JavaScript and SQL, with experience in BigQuery and Google Cloud Platform being a strong advantage. You thrive in a collaborative, transparent work environment and value communication and knowledge sharing. You stay up-to-date with tracking challenges and emerging platforms, constantly expanding your skillset. You are detail-oriented, independent, and have a strong affinity for numbers and data. Excellent command of English is a must, German language skills helpful, but not a prerequisite. Deine Benefits We provide you with responsibility and room to develop your own ideas and concepts. We offer a hybrid working model with flexible working hours and home office. Our corporate culture is characterized by team spirit, open communication and a dynamic atmosphere, flat hierarchies, and short decision-making processes. Uncomplicated interaction: we are all on first-name terms and not bound by any dress code. We offer a variety of perks, social benefits and employee services in a leading media company. Look forward to a variety of additional benefits and employee services in a leading media company.