Vice President of Growth

About Us: Smallpdf and PDFtools are industry leaders in digital document solutions, helping millions worldwide streamline their workflow with powerful, easy-to-use tools. We are on a mission to simplify document management and enhance productivity. As we continue to grow, we are looking for a dynamic and strategic VP of Growth to lead and scale our growth initiatives to the next level. Role Overview: As the VP of Growth, you will be responsible for driving strategic growth initiatives to optimize new and total ARR, enhance commercial understanding, and build a world-class team. This role is ideal for a data-driven leader who is both strategic and hands-on, with extensive experience in SEM, SEO, and digital product commercialization. Key Responsibilities: Optimize New and Total ARR Collaborate with the SEM team to scale paid acquisition offers Drive SEO initiatives with hands-on contributions, ensuring increased delivery speed and rigor Enhance ARPA and LTVs with the Monetization team by: -Optimizing regional pricing -Improving money collection and dispute resolution processes. -Exploring cross-selling opportunities between Smallpdf & Sign.com -Identifying new monetization strategies Establish a revenue-generating lifecycle CRM to maximize customer engagement and retention. Revisit Growth Strategy & Develop Scalable Growth Ideas Develop and implement innovative growth strategies to reduce SEO dependence and scale the business to the next level, including: Advanced SEO tactics such as long-tail landing pages, user sharing, and larger limitation changes . New paid acquisition channels and product ads Exploring new product lines like image processing and format conversion. Strategic B2B distribution opportunities Enhance Commercial Understanding & Goal Setting Drive commercial analytics initiatives to enhance data-driven decision-making Lead the commercial meeting , ensuring strategic alignment and performance monitoring. Renew focus on customer retention to maximize lifetime value and minimize churn. Build and Lead a World-Class Team Foster a results-driven, data-centric, and commercially-focused team culture . Recruit and build high-performing teams, including: -Commercial Analytics Team with a world-class Analytics Lead . -Strengthened SEO team . -A strategic and visionary Head of Marketing . -A customer-focused CRM Manager . Minimum Requirements: 10+ years of experience in growth leadership roles, preferably within digital products or SaaS companies. Proven track record in managing and scaling SEM campaigns with 100k+ budget . Hands-on experience in SEO strategy and team management . Strong commercial acumen with a history of optimizing digital product monetization . Data-driven mindset : Ability to approach problems from a data perspective and execute data-backed strategies. Strategic thinker with the ability to execute hands-on when needed. Demonstrated experience in building and leading high-performance teams . Excellent communication and leadership skills , with the ability to inspire and align teams around strategic goals. #J-18808-Ljbffr