Creator Marketing Associate – EU
Whatnot is the largest livestream shopping platform in North America and Europe, and we are building live commerce at a scale never achieved in the West. We need a Creator Marketing Associate to join the EU marketing team and scale the creator engine behind our paid ads.
- Serve as the intersection of creator partnerships, performance marketing, and creative strategy, sourcing and managing creators across Europe to produce high‑performing short‑form video content for paid social.
- Work with creators of all sizes—from small UGC‑style creators to larger category‑relevant influencers—to build a consistent pipeline of native, scrappy, high‑performing ad creative.
- Collaborate closely with Performance Marketers, Creative Producers, and Category Marketers to identify what works, learn from the data, and refine the system continually.
Location: The role is remote but requires you to live within commuting distance of either the London, UK, or Berlin, Germany hubs.
You Will
- Build and manage a scalable EU creator roster for paid performance creative.
- Source and sign creators across priority markets and categories, ranging from small UGC creators to larger influencers.
- Own creator outreach end‑to‑end, using email, DMs, talent platforms, referrals, and other effective channels.
- Negotiate deals covering fees, usage rights, deliverables, and timelines.
- Brief creators clearly on Whatnot, the audience, the category, the creative angle, and the performance goal.
- Partner with internal teams to understand what works, then improve briefs, sourcing, and iteration.
- Develop an operating system for EU creator creative: tracking pipelines, rights, rates, performance learnings, and repeatable workflows.
About You
- 3+ years of experience in creator marketing, influencer marketing, UGC, or performance creative.
- Proven experience sourcing, signing, and managing creators end‑to‑end.
- Experience briefing creators to self‑produce content with performance in mind.
- Commercial instincts for creator fees, usage rights, deliverables, timelines, and renewals.
- Strong organization and follow‑through in running a high‑volume creator pipeline.
- A test‑and‑learn mindset, comfortable reading creative performance data and using it to decide what to repeat, cut, or try next.
- Comfort operating in ambiguity and building a playbook while executing each week.
- Fluent in English and German.
Bonus If You Have
- A personal background as a creator, UGC maker, community builder, or social video producer.
- Light video editing skills and familiarity with tools such as CapCut, InShot, or Premiere.
- Interest in Whatnot categories such as fashion, sneakers, trading cards, sports, toys, comics, or beauty.
Benefits
- Generous holiday and time‑off policy.
- Health insurance options including medical, dental, and vision.
- Work‑from‑home support: home office setup allowance and monthly allowance for cell phone and internet.
- Care benefits: monthly allowance for wellness, annual allowance toward childcare, and lifetime benefit for family planning such as adoption or fertility expenses.
- Retirement and pension plans internationally.
- Monthly allowance to dog‑food the app, which includes a budget to use Whatnot as both a buyer and a seller.
- Parental leave: 16 weeks of paid leave plus one month gradual return to work. Company leave allowances run concurrently with country leave requirements, which take precedence.
- Other perks such as dog‑food allowance water‑cooler kits, coffee, or other workplace amenities.
Equal Opportunity Employer
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
Compensation Range: £60,000 – £70,000.
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