We are the creators of a new fintech era! Our mission is to revolutionize the world by making blockchain technology accessible to everyone in everyday life. WhiteBIT is a global team of more than 1,500 professionals united by a shared vision of shaping the future. We are building our own blockchain ecosystem to ensure maximum transparency and security for over 8 million users worldwide. Our cutting‑edge solutions, rapid adaptation to market challenges, and technological excellence set us apart from traditional companies. Our official partners include Juventus, FC Barcelona, Lifecell, FACEIT, and VISA. Requirements
5+ years in marketing leadership, with 1–3+ years in senior or director‑level roles. Proven track record in tech, fintech, or crypto/Web3 marketing. Experience driving campaigns across performance, digital, PR, and brand. Strong strategic planning and analytical abilities. Expertise in digital marketing tools (SEO/SEM, social media, analytics, CRM/automation). Excellent communication skills in English; Italian and other EU languages are a strong plus. Ability to operate in fast‑moving, highly regulated environments. Solid understanding of the cryptocurrency industry, user behavior, and regulatory contexts in Europe (including MiCA trends). Responsibilities
Define and implement the regional marketing strategy aligned with global priorities and local nuances. Segment markets across Europe/Italy and lead tailored go‑to‑market plans. Lead planning and execution of multi‑channel marketing campaigns (digital, performance, partnerships, events, PR). Drive user acquisition funneling from awareness to conversion, optimizing for ROI and KPIs. Localize brand positioning and messaging for the Italian & broader EU audience. Elevate WhiteBIT’s thought leadership via content, media engagements, events, and sponsorships. Work with Product, Growth, Analytics, Legal/Compliance and Community teams to align campaigns with product launches, regulatory requirements, and user insights. Build, mentor, and scale a high‑performing marketing team across digital, acquisition, creative, and communications functions. Lead competitive analysis, customer insights, and performance reporting to inform strategic decisions. Cultivate media, influencer, and strategic partnerships locally and across Europe to amplify reach.
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5+ years in marketing leadership, with 1–3+ years in senior or director‑level roles. Proven track record in tech, fintech, or crypto/Web3 marketing. Experience driving campaigns across performance, digital, PR, and brand. Strong strategic planning and analytical abilities. Expertise in digital marketing tools (SEO/SEM, social media, analytics, CRM/automation). Excellent communication skills in English; Italian and other EU languages are a strong plus. Ability to operate in fast‑moving, highly regulated environments. Solid understanding of the cryptocurrency industry, user behavior, and regulatory contexts in Europe (including MiCA trends). Responsibilities
Define and implement the regional marketing strategy aligned with global priorities and local nuances. Segment markets across Europe/Italy and lead tailored go‑to‑market plans. Lead planning and execution of multi‑channel marketing campaigns (digital, performance, partnerships, events, PR). Drive user acquisition funneling from awareness to conversion, optimizing for ROI and KPIs. Localize brand positioning and messaging for the Italian & broader EU audience. Elevate WhiteBIT’s thought leadership via content, media engagements, events, and sponsorships. Work with Product, Growth, Analytics, Legal/Compliance and Community teams to align campaigns with product launches, regulatory requirements, and user insights. Build, mentor, and scale a high‑performing marketing team across digital, acquisition, creative, and communications functions. Lead competitive analysis, customer insights, and performance reporting to inform strategic decisions. Cultivate media, influencer, and strategic partnerships locally and across Europe to amplify reach.
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