Responsibilities
- Responsible for the online merchandising strategy, optimization, execution, and performance for White Cap’s website
- Lead and champion strategies that optimize how customers discover, evaluate, and purchase products across Whitecap.com
- Develop and execute scalable digital merchandising strategies that improve product discovery, conversion, and sales
- Own the merchandising roadmap, quarterly planning, and communication of priorities to senior leadership
- Ensure the roadmap includes a scalable digital merchandising strategy across web and mobile platforms
- Continuously improve the customer journey and merchandising presentation
- Guide conversion‑driving merchandising elements throughout the shopping path
- Ensure digital merchandising supports broader business strategies, category initiatives, and promotional plans
- Ensure strong cross‑functional collaboration
- Drive performance and analytics to enhance results
- Establish an innovation culture to champion the introduction of new digital merchandising tools
- Lead and develop a team of digital merchandising professionals
Requirements
- Typically requires BS/BA in a related discipline
- Generally 7+ years of experience in a related field
- May require certification
- Advanced degree may offset less experience in some disciplines
- More than 7 years of experience in Digital, eCommerce, Online Merchandising, or related disciplines
- At least 5+ years in leading teams in a fast‑paced, digital environment
- Proven digital merchandising leadership that has increased eCommerce sales and improved customer experience
- Strong cross‑functional leadership skills and ability to align diverse stakeholders
- Strong analytical skills with experience driving decisions through data
- Deep customer focus with strong merchandising instincts
- Experience with product data, digital taxonomy, and merchandising systems
- Entrepreneurial and highly adaptable mindset
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