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- Aufgaben: Drive demand generation strategies and execute impactful marketing campaigns.
- Arbeitgeber: Join Wire, a leader in secure communication solutions with over 1,000 satisfied customers.
- Mitarbeitervorteile: Enjoy remote work flexibility, a yearly education budget, and wellness perks like Urban Sports Club membership.
- Warum dieser Job: Be part of an innovative team redefining secure communication while making a significant impact.
- Gewünschte Qualifikationen: 5+ years in B2B demand generation; fluent in English and German; experience with Hubspot and digital marketing tools.
- Andere Informationen: Wire values diversity and is committed to equal opportunities for all applicants.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
At Wire, we’re on a mission to help customers to protect what matters by driving open innovation and providing the most secure and easy-to-use collaboration platform. Join us to play an important role in our dynamic team. Wire is bringing a cutting-edge secure communications solution to the marketplace and as our business grows we are expanding and refining our commercial organisation. If you’re passionate about redefining secure communication and want to be part of an innovative team, join us as a Demand Generation Manager to help design, build and execute programs that create and capture demand for our business. Together, let’s build a world where privacy and security shape the future of communication.
GENERAL INFORMATION
Employment Type: Permanent
Working hours: 40hrs/week
Working Location: Germany/ UK/ Remote within the EU
Reports to: Director of Marketing
YOUR CHALLENGE AT WIRE
Get ready to make a significant impact as a core member of our Marketing Team. In this role, you’ll collaborate closely with sales, operations, and other cross-functional teams to drive results and align strategies.
We’re seeking a data-driven marketer with a proven track record in B2B demand generation, spanning Product-Led Growth (PLG) motions and Account-Based Marketing (ABM) programs designed to engage enterprise customers and drive high-quality pipelines.
In addition to creating demand and capturing interest, you’ll take ownership of key priorities like managing and executing campaigns, leading email marketing and nurturing efforts, driving event strategy and execution, and ensuring seamless collaboration with sales for pipeline acceleration.
You will continuously evaluate the performance and ROI of campaigns, using quantitative and qualitative data to iterate and improve results. You will take advantage of appropriate optimization methodologies and techniques to maximize results.
If you have a data-driven mindset, possess exceptional skills, and thrive working in an innovative, fast-paced environment, this role is for you.
Key duties of the role include:
- Collaborate cross-functionally to develop and gain alignment on go-to-market (GTM) strategies, ensuring clear audience segmentation, personas, messaging frameworks, and value propositions to support demand generation and capture efforts.
- Lead the development and execution of a comprehensive, data-driven demand generation strategy that drives new business acquisition while enabling account expansion opportunities. Manage program tactics such as digital marketing, email, events, and field marketing within defined budgets and performance targets.
- Own email marketing and nurturing programs to engage leads and accounts throughout the funnel, supporting both Product-Led Growth (PLG) and sales-led motions. Partner with RevOps to refine workflows, lead scoring, and ensure data hygiene for seamless execution.
- Oversee the creation and management of accurate account profiles and contact data to align with marketing and sales objectives, ensuring campaigns are targeted and effective.
- Drive continuous improvement by optimizing marketing effectiveness through advanced audience segmentation, enhanced techniques, and streamlined processes.
- Own end-to-end campaign execution, including planning, measurement, and reporting, to ensure programs meet pipeline generation and conversion goals.
- Partner with Revenue Operations (RevOps) to refine attribution models, create insightful dashboards, and deliver actionable performance analytics.
- Clearly communicate program outcomes and insights to cross-functional stakeholders, fostering collaboration and alignment on future initiatives.
YOUR PROFILE
5+ years of work experience in B2B demand generation, digital marketing, growth marketing, and account-based marketing (ABM) roles, with proven success in conceiving and executing on account-based marketing programs and campaigns.
Fluent in both written and spoken English and German (a must have). French is nice to have.
Experience in both the European and US Markets , specifically landing in the US from Europe.
Deep expertise in Hubspot marketing automation, including creating email blasts, drip campaigns, forms, landing pages, lists, workflows, reports, and dashboards.
In addition to Hubspot, 5+ years of hands-on experience with Google Adwords, Google Analytics, Google Tag Manager, LinkedIn Ads, Salesforce, ZoomInfo, 6Sense, and others.
Self-starter with the ability to thrive in a fast-paced environment.
Team player, able to coordinate among multiple teams across the organisation.
Data-driven with strong business acumen.
Deep understanding of personas and the buyer’s journey.
Creative and resourceful.
Able to balance strategic planning with day-to-day execution.
WHY WIRE?
Join a market-proven (>1,000 customers) company and drive Wire to become the worldwide market leader.
Enjoy a yearly education budget of 1000 EUR to strengthen personal capabilities.
With an Urban Sports Club subscription, stay balanced and mentally and physically healthy!
Work from a beautiful office in the heart of Berlin or choose a mix of working from anywhere vs. spending selected days together in our office to connect on a personal level.
Enjoy fresh breakfast in the office, daily fruits, snacks, free soft drinks, and the world’s best Barista coffee machine.
Wire is an equal opportunities employer and does not discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, or race.
If you are a Demand Generation Manager with a proven track record of driving demand , we encourage you to apply and join our dedicated team at Wire.
CONTACT
Have we caught your interest? Apply here or send your questions to
#J-18808-Ljbffr
Demand Generation Manager (f/m/d) Arbeitgeber: Wire Enterprise
Kontaktperson:
Wire Enterprise HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Demand Generation Manager (f/m/d)
✨Tip Number 1
Familiarize yourself with Wire's mission and values. Understanding how we aim to redefine secure communication will help you align your experience and ideas with our goals during discussions.
✨Tip Number 2
Highlight your experience in B2B demand generation, especially any successful campaigns you've led. Be ready to discuss specific metrics and outcomes that demonstrate your impact on pipeline growth.
✨Tip Number 3
Prepare to showcase your proficiency with tools like Hubspot, Google Analytics, and LinkedIn Ads. We value hands-on experience, so be ready to discuss how you've used these platforms to drive results.
✨Tip Number 4
Since collaboration is key in this role, think of examples where you've successfully worked cross-functionally. Being able to communicate your teamwork skills will set you apart as a candidate.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Demand Generation Manager (f/m/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Demand Generation Manager position at Wire. Tailor your application to highlight your relevant experience in B2B demand generation, digital marketing, and account-based marketing.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 5+ years of experience in demand generation and your success with campaigns. Use specific examples that demonstrate your ability to drive results and collaborate cross-functionally.
Showcase Data-Driven Mindset: Wire is looking for a data-driven marketer. Include metrics and outcomes from your previous roles to illustrate how you've used data to optimize campaigns and improve ROI.
Language Proficiency: Since fluency in both English and German is a must-have, make sure to clearly state your language skills in your application. If you have any experience working in the European and US markets, be sure to mention that as well.
Wie du dich auf ein Vorstellungsgespräch bei Wire Enterprise vorbereitest
✨Show Your Data-Driven Mindset
Since the role emphasizes a data-driven approach, be prepared to discuss specific metrics and KPIs you've used in past campaigns. Highlight how you've utilized data to optimize marketing strategies and improve ROI.
✨Demonstrate Cross-Functional Collaboration
Wire values teamwork across departments. Share examples of how you've successfully collaborated with sales, operations, or other teams to achieve common goals. This will showcase your ability to work in a dynamic environment.
✨Highlight Your Experience with Marketing Tools
Familiarity with tools like Hubspot, Google Analytics, and Salesforce is crucial. Be ready to discuss your hands-on experience with these platforms, including specific campaigns you've executed and the results achieved.
✨Prepare for Questions on Audience Segmentation
Understanding audience segmentation is key for this role. Prepare to explain how you've developed and implemented segmentation strategies in previous positions, and how they contributed to successful demand generation efforts.
