Head of Marketing, Germany (m/w/d)

Head of Marketing, Germany (m/w/d), Berlin

Client:

Location:

Berlin, Germany

Job Category:

Other

Job Opportunities

EU Work Permit Required:

Yes

Job Reference:

fdd5b78283e9

Job Views:

2

Posted:

15.06.2025

Expiry Date:

30.07.2025

Job Description:

Reporting directly to the General Manager, the Head of Marketing is responsible for creating and driving marketing strategy in Germany, leading the local marketing team responsible for devising and executing Wolts customer, restaurant & courier marketing in the market, ensuring alignment with local and central cross-functional stakeholders. The position aims to maximize the efficiency of marketing investments while building an iconic service in the market.

Responsibilities & Duties

• Creating and executing insights-driven brand and marketing strategies in the German market.
• Balancing result-driven approaches with maximizing long-term acquisition, retention, and engagement KPIs.
• Contributing to company-wide objectives, defining marketing targets, forecasting, long-term planning, and ensuring execution.
• Defining, tracking, and analyzing performance KPIs to maximize marketing efficiency and growth.
• Planning, budgeting, and analyzing campaigns and activities, including timelines, channel allocation, and execution in collaboration with cross-functional leadership.
• Ensuring cohesive brand, offline media, promotion, and online user acquisition strategies and execution.
• Leading, growing, and managing the local marketing team and coordinating with central teams.

Our Humble Expectations

• Proven experience leading a high-performing, efficiency-driven consumer marketing team, managing stakeholders and external providers.
• Experience managing a multimillion marketing P&L, including forecasting, financial planning, and budget allocation with cross-functional teams.
• Strong analytical skills in utilizing data to develop and execute multi-channel marketing activities for capital-efficient growth.
• Deep understanding of German consumer behavior and market trends.
• Background in online consumer products or services is preferred.
• Fluent in German and English, both verbal and written.

Additional Notes

Please note that if you are not a passport holder of Germany, you might need a work permit. Check our Blog for more information.

Bank or payment details should not be provided when applying. All applications should be made via the \’Apply now\‘ button.

#J-18808-Ljbffr