Auf einen Blick
- Aufgaben: Lead marketing strategies for top restaurants, driving visibility and customer engagement.
- Unternehmen: Join Wolt, a dynamic platform revolutionizing food delivery in Germany.
- Vorteile: Enjoy a vibrant work culture, potential travel, and the chance to make a real impact.
- Weitere Informationen: Position based in Berlin with opportunities for collaboration and growth.
- Warum dieser Job: Be part of a creative team, shaping marketing campaigns that resonate with customers.
- Qualifikationen: Experience in marketing, strong analytical skills, and a passion for the food industry.
Das prognostizierte Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
As a (Senior) Restaurant Marketing Manager , you will develop and execute tailored marketing strategies aimed at improving partner visibility, driving growth, and increasing customer engagement on our platform.
To accomplish this, you’ll need to work both strategically as well as operationally and be a data-driven doer who’s not afraid of getting your hands dirty. You’ll work closely with the commercial account management team, our partners, as well as the local marketing team in Germany. This position is based in Berlin, and some travel within Germany might be required. You’ll report directly to the Head of Restaurant and Partnerships Marketing .
Key Responsibilities:
1. Marketing Strategy Development:
- Develop and execute marketing strategies customized for the most popular restaurant partners on the Wolt platform.
- Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives.
2. Campaign Planning and Execution:
- Plan and execute marketing campaigns to promote partner restaurants on the Wolt platform.
- Collaborate with the local marketing team and our media agencies to create various advertising content, including digital ads, social media promotions, digital out of home, email marketing & more.
- Manage the marketing budget for our exclusive partners, ensuring efficient resource allocation and adherence to financial targets.
3. Partnership Management:
- Develop and maintain strong relationships with key stakeholders at our exclusive restaurant partners.
- Collaborate with the partner's marketing and operations teams to align strategies and achieve common goals.
4. Brand Consistency, Cross-Promotions, CRM, and Co-Branding:
- Ensure that partner restaurants maintain consistency within the Wolt app, aligning with our brand guidelines.
- Explore opportunities for cross-promotions with other brands or influencers.
- Collaborate on co-branded marketing initiatives to drive growth and customer engagement.
- Support the creation and setup of various customer engagement tools like newsletters, push notifications, in-app pop-ups, and local incentive campaigns.
5. Performance Reporting, Data Analysis & Insights:
- Prepare regular performance reports highlighting key metrics and areas for improvement.
- Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.
- Use data-based insights to optimize marketing strategies and improve return on investment (ROI).
(Senior) Restaurant Marketing Manager (m/f/x) Arbeitgeber: Wolt
At Wolt, we pride ourselves on being an exceptional employer, especially for the (Senior) Restaurant Marketing Manager role based in vibrant Berlin. Our dynamic work culture fosters creativity and collaboration, providing ample opportunities for professional growth and development. With a focus on data-driven strategies and innovative marketing campaigns, you will be empowered to make a meaningful impact while enjoying the unique advantages of working in one of Europe's most exciting cities.
StudySmarter Expertenrat🤫
Wir sind der Meinung, dass Sie so (Senior) Restaurant Marketing Manager (m/f/x) erhalten könnten
✨Tip Number 1
Familiarize yourself with the restaurant landscape in Berlin and understand the key players in the market. This knowledge will help you tailor your marketing strategies effectively and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your experience with data-driven marketing by preparing examples of past campaigns where you used analytics to drive decisions. Be ready to discuss how you measured success and optimized strategies based on performance data.
✨Tip Number 3
Network with professionals in the restaurant and marketing sectors, especially those who have worked with platforms like Wolt. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your approach to partnership management. Think about how you would build relationships with restaurant partners and align their goals with Wolt's marketing strategies to create win-win situations.
Wir glauben, dass du diese Fähigkeiten brauchst, um (Senior) Restaurant Marketing Manager (m/f/x) mit Bravour zu bestehen
Einige Tipps für deine Bewerbung 🫡
Understand the Role:Make sure to thoroughly read the job description for the (Senior) Restaurant Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV:Customize your CV to highlight relevant experience in marketing strategy development, campaign planning, and partnership management. Use specific examples that demonstrate your ability to drive growth and customer engagement.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the restaurant industry and your data-driven approach to marketing. Mention any previous successes in similar roles and how you can contribute to the Wolt platform.
Highlight Data-Driven Achievements:In both your CV and cover letter, emphasize your experience with performance reporting and data analysis. Provide concrete examples of how you've used data to optimize marketing strategies and improve ROI in past roles.
Wie man sich auf ein Vorstellungsgespräch bei Wolt vorbereitet
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in developing and executing marketing strategies. Highlight specific examples where your strategic approach led to increased visibility or customer engagement for previous partners.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes data analysis, come equipped with examples of how you've used data to inform your marketing decisions. Discuss any tools or metrics you’ve utilized to measure campaign success.
✨Highlight Collaboration Skills
This position requires working closely with various teams. Share experiences that showcase your ability to collaborate effectively with stakeholders, especially in a fast-paced environment like restaurant marketing.
✨Prepare for Performance Metrics Discussion
Expect questions about how you track and report on marketing performance. Be ready to explain the key metrics you focus on and how you use them to optimize future campaigns.
