VP, Marketing

Global Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company that delivers solutions to enhance decision‑making across the maritime and logistics industry.

GSTS is building a team to support the continued development and commercialization of its OCIANA platform, which will have a major impact on maritime risk and vessel efficiency on a global scale.

We seek motivated individuals to join our team and make the world safer and greener for all.

ROLE

The VP Marketing will be a builder and operator who establishes a world‑class marketing foundation at GSTS.

Reporting to the COO, this leader will own the end‑to‑end marketing strategy and execution as we scale the dual‑use maritime AI platform across Defence & Security, and Shipping/Supply Chain.

KEY RESPONSIBILITIES

• Own marketing strategy and execution to grow pipeline and bookings across Defence & Security and Shipping/Supply Chain.
• Positioning and messaging leadership: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation and proof points.
• Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections.
• Event and conference engine: Plan and execute conference strategy end‑to‑end.
• Demand generation with measurement discipline: Establish the channel mix appropriate to stage, and report tied to pipeline and closed revenue.
• Content system leadership: Build an efficient content production workflow that reduces iteration cycles while ensuring domain accuracy and customer resonance.
• Brand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals and proof align with GSTS’s dual‑use credibility.
• Cross‑functional alignment: Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight and customer insights shape messaging and content priorities.
• Build the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm and handoffs with Sales and Rev Ops.

EXPERIENCE & QUALIFICATIONS

• 10+ years as a leader in B2B marketing, including experience in Saa S or enterprise software, ideally in complex, regulated or technical domains.
• Relevant domain experience marketing to one or more sectors: defence/security, maritime, supply chain/logistics, geospatial.
• Proven experience building a marketing engine in an early‑stage B2B Saa S startup, establishing fundamentals (ICP, positioning, funnel, pipeline reporting, lead lifecycle) and scaling output with a lean team.
• Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 months.
• Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation and proof‑point storytelling.
• Experience producing high‑quality sales enablement assets and running a content program that supports long‑cycle enterprise deals.
• Strong operational discipline with marketing metrics: comfortable with funnel definitions, conversion rates, attribution basics and pipeline reporting.

Experience working closely with Salesforce/CRM and Rev Ops processes.

• Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain‑heavy environments.
• Excellent executive communication skills: able to operate credibly with the CEO, COO, CSO, CPTO and external stakeholders.
• COMMENT / SPECIAL CONSIDERATIONS

Candidates must pass a criminal background check, provide two professional references and be eligible for Canadian Controlled Goods Program (CGP) clearance.

WHAT WE OFFER

• Competitive salary and PTO
• 100% employer‑paid health and dental benefits for you and your family
• Annual HSA/FSA allotment
• Access to virtual mental and physical health professionals
• Annual professional development spend
• One‑time tech allowance
• WHY WORK WITH US
• Remote‑first culture: Enjoy the flexibility of hybrid work. Though this role would ideally be based in Ottawa, the employee will have the freedom to work from home as required.
• Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company growth.
• Collaborative team: Be part of a small, agile team that values positivity, creativity and open communication.
• Continuous learning: We’re committed to your professional growth, providing opportunities for skill development and staying current with industry trends.
• Exciting industry: Work on cutting‑edge projects in a rapidly evolving field, applying your skills to solve real‑world challenges.
• Work‑life balance: We respect your time outside work and strive to maintain a healthy balance between professional and personal commitments.
• EQUITY, PRIVACY & APPLICATION INFORMATION

GSTS is committed to creating a sense of belonging.

We foster a diverse, collaborative and inclusive environment and welcome applications from qualified candidates irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

GSTS offers a competitive salary and benefits package. If this challenge is right for you, please contact careers@gsts. ca.

Notice: At GSTS we use Artificial Intelligence to assist in the screening and evaluation of applications. All final decisions are made by human recruiters.

We collect your name, email, phone number, address, resume, cover letter and any other information you wish to provide to assess your qualifications, coordinate the recruitment process and meet legal obligations.

To learn about how we use and protect your data, see our Privacy Policy.

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