Your Responsibilities * Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores. * Stay ahead of digital trends, bringing fresh tools and approaches into paid media. * Report results clearly, identify growth opportunities, and drive continuous improvement. * Leverage data insights and automation to sharpen campaign strategy and execution. * Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences. * Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM). * Lead a small in-house team and guide agency partners, building expertise and collaboration. * Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimizat
Kontaktdaten:
Work in Progress Textilhandels GmbH Recruiting-Team
