Lead Performance Marketing (m/f/d)

What can you expect?

• You shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores
• You stay ahead of digital trends, bringing fresh tools and approaches into paid media
• You report results, clearly identify growth opportunities, and drive continuous improvement
• You leverage data insights and automation to sharpen campaign strategy and execution
• You work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences
• You plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM) while leading a small in-house team and guiding agency partners, building expertise and collaboration

What do we offer?

• Be part of the progress - find your place in our unique internal culture
• As part of the team you have the opportunity to connect at our events or just have fun
• Your closet benefits from our staff discounts
• Your future our upgrade - we subsidise your company pension scheme by 100%
• Your well-being is important to us - we contribute to this with free beverages

What should you bring along?

• You have several years of hands-on performance marketing experience with a strong track record in paid social and paid search
• You have a genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English is required (German a plus)
• You have a proven ability to manage large budgets across media platforms
• You are skilled in product feeds, automation, and MMM tools alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics
• You have a deep understanding of performance marketing metrics and optimization techniques paired with a data-driven mindset
• You possess strong analytical and problem-solving skills, thrive in fast-moving agile environments, and are a confident communicator with experience mentoring team members and leading cross-functional projects to completion