Overview
As Regional Marketing Manager, DACH, you will drive integrated marketing for Germany, Austria, and Switzerland by aligning local market dynamics with global GTM. You’ll partner with Sales, Demand Gen, and Digital Media to accelerate pipeline and engage customers, while executing field programs, events, and partnerships. You’ll gather customer insights to refine messaging and monitor market trends to optimize performance. This role offers meaningful impact by shaping regional demand, brand alignment, and cross-functional collaboration in a SaaS environment.
Verantwortungsbereiche
- Operationalize regional GTM with tailored campaigns and channel mix
- Collaborate with Demand Generation and Digital Media to plan high-impact multi-channel campaigns
- Align with DACH Sales to build targeted account strategies and marketing plans
- Execute field marketing programs, regional events, and partnerships
- Engage with DACH industry associations and executive communities to build regional mindshare
- Capture Customer feedback to refine DACH messaging framework
- Monitor regional market dynamics and campaign metrics to optimize performance
- Ensure all DACH initiatives align with brand standards and company strategy
Zentrale Anforderungen
- Bachelor’s degree in marketing or equivalent practical experience
- 4+ years of B2B marketing with focus on demand generation, field, or regional marketing in DACH
- Fluency in German and English
- Strong communication
- Cross-functional collaboration
- Project management
- Marketing automation platforms
- CRM systems (e.g., Salesforce)
- Data-driven marketing analytics
Regional Marketing Manager DACH in Rostock Arbeitgeber: Workiva
Workiva ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und innovativen Umfeld zu arbeiten. Mit einem starken Fokus auf Mitarbeiterentwicklung und einer offenen Unternehmenskultur fördert Workiva kreatives Problemlösen und den Austausch von Ideen. Die flexiblen Arbeitsbedingungen, einschließlich der Option auf Remote-Arbeit, sowie ein umfassendes Leistungspaket machen es zu einem attraktiven Arbeitsplatz für Fachkräfte, die ihre Karriere im Bereich Datenmanagement und Technologie vorantreiben möchten.
