Senior Digital Insight Analyst

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We are looking for a Senior Digital Insight Analyst & CRO to join our Data & Marketing team.

In this role, you will lead the analysis of user behaviour across complex, multi-market digital environments—identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance.

What will you do?

• Customer Journey & CRO Strategy:Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews).
• Advanced Analytics & AI:Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts.
• Dashboards & Reporting:Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations.
• Data Quality & Governance:Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency.
• Mentorship & Team Support:Provide guidance and support to junior analysts within the team.

What are we looking for?

• Proven Domain Expertise:Strong background in digital analytics, behavioural analytics, or CRO, with hands-on experience navigating complex environments and engaging with multiple stakeholders.
• Technical & Tooling Proficiency:
• Proficient with modern analytics tools (e.g., Google Analytics 4, Amplitude).
• Skilled with BI platforms (Tableau, Power BI, Looker).
• Basic-to-intermediate SQL knowledge is a strong plus.
• Analytical & Statistical Acumen:Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis to evaluate incrementality.
• Communication & Storytelling:Ability to translate complex datasets into actionable business recommendations through clear communication and compelling data storytelling.
• Forward-Thinking Mindset:A curious, business-oriented approach with an active interest in leveraging AI to enhance data exploration and insight generation.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:

• discretionary bonus scheme
• training opportunities
• competitive pension
• medical insurance
• life assurance
• social events
• opportunities to buy and sell holidays
• family friendly policies
• discounts with hundreds of retailers
• much more

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead withHeart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower yourBrainsfor innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment processexclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome torequest a transcript of these notes or opt outof this feature at any time. Opting out will notimpact the outcome of the interview process

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, andfollow along on Instagram, LinkedIn, and X.