GTM Manager in München

We are looking for an experienced GTM Manager to support Xiaomi EV’s market entry, launch, and commercial growth across the Southwest Europe Markets (including Benelux, Austria, Swiss, Portugal).

In this role, you will help shape the Go-to-Market strategy across pricing, channel development, product positioning, and sales policies. Working closely with global and European teams as well as local commercial partners, you will translate market insights into actionable business strategies and ensure effective execution throughout the product lifecycle.

GTM Strategy & Business Planning

• Develop Xiaomi EV’s European Go-to-Market strategy and annual business plans.
• Define pricing, channel, and sales strategies within the Private Importer model.
• Analyze competitive dynamics, consumer needs, market trends, and price sensitivity across the Southwest Europe Markets (including Benelux, Austria, Swiss, Portugal).
• Translate market insights into actionable recommendations for business and commercial strategy.
• Develop localized approaches for product configurations, color options, packages, and financing solutions based on market requirements.

Product Launch Management

• Coordinate product launch planning and execution across the Southwest Europe Markets (including Benelux, Austria, Swiss, Portugal).
• Align with global teams on product certification, regulatory requirements, market readiness, and localization.
• Lead pre-launch preparation across areas such as pricing approval, channel readiness, inventory planning, and sales training.
• Monitor market performance and customer feedback following launch and translate insights into timely business adjustments.

Sales Target & Performance Management

• Support the development and cascade of sales targets across regions and dealer partners.
• Establish and improve sales performance monitoring and reporting mechanisms.
• Analyze sales performance and provide regular business insights and recommendations.
• Monitor Private Importer and dealer performance and work with partners to support the achievement of commercial objectives.
• Track customer leads, test-drive activity, and conversion funnels to identify opportunities for performance improvement.

Competitive Intelligence & Strategy Optimization

• Continuously monitor competitor products, pricing, positioning, channel strategies, and market activities.
• Develop regular competitive intelligence and market analysis reports.
• Identify market opportunities, risks, and emerging trends and translate them into strategic recommendations.
• Benchmark Xiaomi EV against relevant European automotive brands and identify opportunities for differentiation.

Cross-functional Collaboration

• Work closely with Marketing, Network Development, Operations Support, and other commercial functions to establish an integrated GTM execution process.
• Coordinate with global teams on product, pricing, supply, and other resources required for European market execution.
• Provide management with regular GTM updates, market insights, business analysis, and strategic recommendations.
• Drive alignment across stakeholders to ensure effective and timely execution of commercial priorities.
• 8+ years of experience in Go-to-Market, commercial strategy, sales strategy, country management or related functions.
• At least 3 years of professional experience working with European automotive markets.
• Professional fluency in English. German, French, Dutch are preferred.
• Strong understanding of European automotive pricing, distribution/channel models, market dynamics, and consumer behavior.
• Proven experience supporting or leading automotive product launches or market entry initiatives in Europe.
• Strong analytical capabilities, commercial acumen, and business judgment.
• Experience supporting the European market entry or growth of an international automotive brand is highly desirable.
• Experience in the NEV/EV sector and a good understanding of the characteristics of electric vehicle markets is a strong advantage.
• Strong understanding of automotive sales and distribution ecosystems across Europe.
• Experience developing sales or commercial policies within a Private Importer, agency, dealer, or other partner-led distribution model is highly desirable.
• Excellent stakeholder management, communication, and execution capabilities.

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