Marketing Operation for Munich

Responsibilities:Undertake the international product strategy of headquarter and understand the characteristics, configurations, technical highlights and advantages of automotive products deeply;Participate in target market product competitiveness analysis and localized value proposition analysis, including competitive product analysis, selling point refinement, and version positioning;Produce product training materials and selling point manuals required by the local European market/sales team;Support product explanations and on-site communication at local new car launches, media test drives, auto shows, and other events;Regularly participate in European media communications, KOL interviews, and user activities to form a closed loop of product communication.