Responsibilities
Lead experiential marketing initiatives for the brand’s market entry in Germany, with a first strong focus on the IAA 2027.Manage strategic brand partnerships to amplify brand awareness, credibility, and reach during market entry and launch phase. Conceptualize, plan, and deliver high-impact brand and product experiences across exhibitions, events, pop-ups, and live formats. Own the end-to-end planning and execution of exhibitions, including concept development, partnerships, agency management, timelines, and budgets. Translate global brand, product, and partnership strategies into immersive, locally relevant experiential concepts. Integrate EV technology, software features, and innovation storytelling into experiential and partnership activations. Measure experiential and partnership KPIs to optimize future activations and collaboration.
Qualifications
Bachelor’s or Master’s degree in Marketing, Communications, Event Management, Business Administration, or a related field. 5+ years of experience in experiential marketing, brand activations, events, or partnerships, ideally within the automotive, technology, or consumer electronics sector.Proven experience planning and executing large-scale exhibitions, brand events, and experiential campaigns.Strong ability to develop immersive brand and product experiences that translate complex technology into engaging customer interactions.Experience managing strategic brand partnerships and collaborating with agencies, event organizers, and external partners. Strong project management skills with the ability to manage multiple stakeholders, timelines, and budgets.Data-driven mindset with experience measuring event and partnership performance to optimize future activations. Excellent communication and stakeholder management skills in an international environment.Fluency in English and German required; Mandarin is an advantage.
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Senior Experiential Marketing Manager in München Arbeitgeber: Xiaomi Technology
Xiaomi ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und innovativen Umfeld zu arbeiten. Mit einem starken Fokus auf persönliche und berufliche Weiterentwicklung sowie einer offenen und kreativen Unternehmenskultur fördert das Unternehmen die Zusammenarbeit und den Austausch von Ideen. Die Position des Senior Social Media and Content Managers in Deutschland ermöglicht es Ihnen, die Marke aktiv mitzugestalten und Teil eines internationalen Teams zu sein, das an der Spitze der EV-Technologie steht.
