Senior Marketing Manager in München

Xiaomi EV is a core strategic business of the Xiaomi Group. Officially launched in 2024, Xiaomi EV is centered on the“Human × Car × Home”all-scenario ecosystem strategy. We are committed to building technologically advanced, intelligently connected, and high-quality electric vehicles.

Our track record speaks for itself:

• Market Leadership: The Xiaomi SU7 exceeded 300,000 deliveries within 15 months, and the the high-performance SUV Xiaomi YU7 secured over 200,000 pre-orders with deposits within just 3 minutes of its unveiling.
• Performance Excellence: The Xiaomi SU7 Ultra set a new Nürburgring production EV lap record (7:04.957), proving our engineering prowess on the world's most demanding tracks.
• Growth Engine: In Q2 2025, Xiaomi EV emerged as a key growth engine for the Group, working alongside our smartphone and AIoT sectors (connecting nearly 1 billion devices) to fully realize a seamless smart lifestyle.

Our Global Vision

Xiaomi EV's overseas business is advancing steadily, with global market deployment scheduled for 2027, starting with Europe.

To ensure a successful launch, we have established Overseas R&D Centers and dedicated oversea preparation teams. We are currently focusing on:

• Cutting-edge technological innovation and localization.
• Establishing premium sales, delivery and customer service standards.

We are looking for pioneers with an international perspective to help us lay the foundation for Xiaomi EV's success gloabally.

Key Responsibilities

Brand & PR Strategy

1. Develop and execute Xiaomi EV’s brand communication and PR strategy for the Southwest Europe Markets (including Benelux, Austria, Swiss, Portugal).

2. Shape a clear and differentiated brand narrative aligned with Xiaomi EV’s business and market positioning.

3. Ensure consistency between global brand strategy and local European communications. 4. Translate strategic priorities into effective communication plans across relevant European markets.

Media Relations & Reputation Management

1. Build and maintain strong relationships with leading automotive and technology media, industry stakeholders, and relevant opinion leaders across Europe.

2. Plan and execute high-impact PR activities, including product launches, media test drives, industry events, and exhibitions.

3. Monitor market sentiment and media coverage across European markets and proactively identify communication opportunities and risks.

4. Develop and implement crisis communication approaches in close collaboration with relevant internal stakeholders.

Market Communication & Campaign Execution

1. Work closely with local commercial partners to develop and implement market-relevant communication and marketing plans.

2. Lead or coordinate advertising, content marketing, digital communication, and other brand-building initiatives across Europe.

3. Support global product launch communication plans and ensure effective local market execution.

4. Continuously evaluate communication effectiveness and adapt activities based on market insights and performance.

Team & Agency Management

1. Build and develop the European Marketing and PR team as the organization scales.

2. Manage external PR, advertising, and communication agencies and strategic partners.

3. Establish effective cross-functional collaboration with GTM, Network Development, Operations Support, and other relevant functions.

4. Foster an efficient and collaborative working model across local and global teams.

Requirements

1. 8+ years of experience in brand marketing, PR, or marketing communications, preferably within the automotive, mobility, or technology sector.

2. At least 3 years of professional experience working with European markets and stakeholders.

3. Professional fluency in English. German, French, Dutch are preferred.

4. Strong understanding of the European automotive and technology media landscape and relevant communication requirements.

5. Proven experience in launching or establishing a brand, product, or business in a new European market.

6. Experience working within an importer, agency, partner-led, or other indirect distribution model is highly desirable.

7. Experience supporting the European market entry or growth of an international automotive or technology brand is highly desirable.

8. Experience in NEV/EV brand building or automotive mobility communications is a strong advantage.

9. Established relationships with relevant automotive and technology media and industry stakeholders across Europe.

10. Good understanding of EU advertising, data protection, and automotive industry compliance requirements.

11. Strong strategic thinking, communication, stakeholder management, and execution capabilities.

Privacy Statement

• By applying for the job, you acknowledge that you have read and accepted the privacy policy:
• Data Controller: The corresponding entity within Xiaomi (namely, Xiaomi Retail Germany GmbH or Xiaomi Technologies Limited, as applicable considering the region of the position you are applying for.
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• Retention: As a general practice, your data will be kept for one year for these purposes unless a different retention period is required by applicable law. We encourage you to keep it updated, as it may be used to share future job openings that match your profile and may be of interest to you.
• Legal Basis: Data subject’s consent.
• International Transfers: Processing your job application may require the transfer of your personal data to other regions (for example, Chinese mainland). If this occurs, Xiaomi will implement appropriate safeguards in accordance with applicable rules on international data transfers to ensure that your personal data is processed securely.
• Data subject rights: You may exercise your data protection rights (access, rectification, erasure, etc.) and contact our Data Protection Officer via our platform: https://privacy.mi.com/support/?locale=en
• Additional Information: https://privacy.mi.com/HR/en_GB/