Head of B2B Marketing (m/f/d)

Shape the future of marketing in a global high-tech company

At XIMEA, we develop and manufacture high-performance camera systems for industrial and scientific applications. Our technology is highly specialized, technically sophisticated, and used by customers around the world.

We’re looking for a Head of Marketing who will help transform marketing into a structured, measurable, and business-driven function with clear impact on positioning, demand generation, and company growth.

This role combines strategic ownership with hands‑on execution. While you’ll define the direction of marketing, you’ll also actively contribute to making things happen. Switching between strategy and execution is essential.

You’ll work closely with sales, product management, and leadership to ensure marketing creates real business value — from strengthening our market presence to generating qualified pipeline.

What you’ll do?

Build and lead our marketing function

• Refine and continuously develop our B2B marketing strategy
• Identify target segments, ideal customer profiles, and go‑to‑market approaches
• Establish clear processes, KPIs, and reporting to measure marketing performance
• Help shape the future structure and development of the marketing team

Drive demand generation and pipeline growth

• Build scalable lead generation across inbound, outbound, and account‑based marketing
• Design and execute campaigns that create measurable pipeline impact
• Work closely with sales to optimize lead qualification, handover processes, and conversion

Translate complex technology into compelling market value

• Define positioning, messaging, and value propositions for technically advanced products
• Create clear communication that resonates with business and technical buyers
• Support sales with pitch materials, presentations, and enablement content

Strengthening our global visibility

• Own and develop our international SEO and digital visibility strategy
• Analyze performance metrics and optimize marketing ROI

Represent XIMEA externally

• Coordinate and support international trade shows and industry events
• Co‑responsible for the success of trade shows, from lead generation to post‑event pipeline impact
• Prepare event communication and supporting materials
• Contribute to PR activities, articles, newsletters, product communication, and thought leadership content

Stay hands‑on

This is not a purely managerial role. You will also be expected to contribute operationally to get things done.

Your Profile

• Experience in B2B marketing of complex technical products
• Strong capabilities in go‑to‑market, product marketing and demand generation
• Experience with SEO, digital strategies and data‑driven marketing
• Ability to translate complex technology into clear customer value
• KPI‑driven mindset and strong business orientation
• Combination of strategic thinking and hands‑on execution

What We Offer

• Opportunity to shape a structured and measurable marketing function
• Direct impact on growth and market positioning
• Close collaboration with management, sales and product management
• International high‑tech environment
• Flat hierarchies: Short decision‑making paths, open communication, and the opportunity to actively shape the company
• Top equipment: An ergonomic workspace in our modern H7 office located in Münster’s vibrant harbor district
• Flexibility: Flexible working hours and the option to work remotely (home office)

Additional benefits: Perks such as company pension scheme, meal allowances, and more

Please submit your CV in English, as the hiring process involves colleagues from offices outside of Germany.