SEO (AEO) & SEM Expert

At XTM Group, we build technology that helps enterprises connect with global audiences faster and more efficiently.

Our Translation Management platform enables organizations to automate and streamline every stage of the localization process.

We believe innovation happens when talented people collaborate, experiment, and continuously learn.

That’s why we foster an inclusive, solution-oriented culture where curiosity, teamwork, and ownership are valued every day.

Our mission is to become the leading enterprise Translation Management System — and we’re looking for people who want to help shape the future of global communication technology.

The Role

Hybrid working requirement: Candidates should be able to attend our Marousi, Athens office at least once every two weeks.

Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance.

We’re looking for a Search & Growth Manager to help accelerate XTM’s visibility, pipeline growth, and digital performance across paid search, SEO, and emerging AI-powered search experiences.

This is a hands-on role for someone who enjoys both strategy and execution.

You won’t just direct campaigns — you’ll build them, optimize them, analyze results, and continuously improve performance.

You’ll own both paid and organic search while helping establish XTM’s presence in AI-generated answer experiences and next-generation search platforms.

You’ll work cross-functionally with content, design, web operations, Rev Ops, and leadership teams to drive measurable growth and revenue impact.

• What You’ll Be Doing
• Paid Search — Setup, Management & Optimisation Campaign Execution
• Build and launch paid search campaigns across Google Ads and Bing from the ground up
• Conduct keyword research and define campaign structures, bidding strategies, ad groups, extensions, and targeting approaches
• Create and test ad copy variations to improve engagement and conversion performance Daily Performance Management
• Monitor campaigns daily and proactively optimize performance
• Adjust bids, pause underperforming activity, refine targeting, and identify growth opportunities
• Continuously improve Quality Scores, CTR, landing page relevance, and keyword efficiency Strategic Recommendations
• Present data-backed recommendations related to budget allocation, campaign expansion, and growth opportunities
• Track full-funnel performance using Hub Spot Ads integration and attribution reporting AI-Enhanced Search Marketing
• Use AI tools to accelerate ad copy testing, keyword analysis, and campaign optimization workflows
• Apply AI-assisted bidding strategies and audience segmentation where performance gains can be demonstrated SEO Strategy & Execution Organic Search Strategy
• Develop and execute SEO strategies focused on buyer intent and revenue impact
• Conduct keyword research, clustering, competitive analysis, and search opportunity identification Content & On-Page Optimisation
• Collaborate with the Content team to guide page structure, metadata, headers, and on-page SEO improvements
• Produce scalable, AI-assisted content briefs that support efficient content production without sacrificing quality Technical SEO Collaboration
• Define technical SEO requirements and partner with the Hub Spot & Web Operations Specialist for implementation
• Support initiatives related to indexing, crawlability, schema markup, and site performance Performance Monitoring
• Track rankings, organic traffic, and engagement metrics using Search Console and SEO reporting tools
• Measure SEO impact against defined growth and pipeline targets Answer Engine Optimisation (AEO)

A key focus of this role is helping XTM become a trusted and cited source within AI-generated answers and search experiences.

• AI Search Visibility
• Develop and execute an Answer Engine Optimisation (AEO) strategy across AI-powered search and answer platforms
• Define structured data and schema requirements to improve discoverability in AI-generated responses Research & Experimentation
• Monitor brand citations and mentions across AI search environments
• Test how XTM content is surfaced and referenced by large language models and AI systems
• Stay informed on emerging AI search trends and translate findings into practical experiments and optimizations Measurement & Attribution Reporting & Analytics
• Define and improve paid and organic search attribution models within Hub Spot and Salesforce
• Build dashboards and reporting frameworks that clearly communicate channel performance and ROI Data-Driven Decision Making
• Use analytics and AI-powered reporting tools to identify insights, trends, and optimization opportunities
• Present findings clearly to both technical and non-technical stakeholders Experience & Expertise
• 2–4 years of hands-on experience managing paid search campaigns
• Experience building campaigns from scratch, not solely managing existing programs
• Demonstrated success optimizing campaigns for lead quality, CAC, and pipeline contribution
• Strong working knowledge of SEO strategy, on-page optimization, and search performance analysis Technical & Platform Skills

Experience with

• Google Ads
• Google Search Console
• SEO rank-tracking tools
• Hub Spot campaign tracking and attribution
• AI-powered research and productivity tools

Google Ads certification is preferred.

• AI & Search Knowledge
• Strong understanding of how AI-powered search and answer engines surface and cite content
• Comfortable using AI tools daily for research, analysis, copywriting, reporting, and optimization workflows
• Curiosity about emerging search technologies and AI-driven discovery experiences
• Ways of Working
• Commercial mindset focused on pipeline growth and revenue impact
• Strong analytical and problem-solving skills
• Able to translate complex data into clear recommendations
• Collaborative and comfortable working cross-functionally with marketers, designers, developers, and operations teams
• Proactive, adaptable, and execution-oriented
• Why You’ll Enjoy Working Here
• We want people to do meaningful work, grow their careers, and have the freedom to innovate. Here’s what you can expect at XTM:
• Shape the future of AI-powered search — work at the intersection of SEO, paid media, and emerging AI discovery platforms
• Make a measurable impact — directly influence pipeline growth, visibility, and business performance
• Work with modern tools and technologies — leverage AI tools and data-driven workflows to move faster and smarter
• Grow your career globally — access international opportunities, mentorship, and career development pathways
• Collaborate with talented teams — partner with specialists across marketing, content, operations, and technology
• Continuous learning culture — stay ahead of industry trends with access to training resources and industry expertise
• Competitive compensation & benefits — designed to support both your professional and personal growth

Benefits may vary depending on location and employment type. Your Talent Partner will share additional details during the hiring process.

Inclusion at XTM

At XTM Group, we believe diverse perspectives create stronger ideas, better products, and more meaningful experiences.

We’re committed to building a workplace where everyone feels respected, supported, and empowered to succeed.

If you require accommodations during any stage of the recruitment process, we encourage you to let us know — we’re happy to support you.

What to Expect from the Hiring Process

We aim to create a hiring experience that is transparent, engaging, and respectful of your time.

Application Review

Our Talent Acquisition team will review your application and experience carefully.

Introductory Conversation

If your profile aligns with the role, you’ll meet with a Talent Partner to discuss your background, career goals, and the opportunity in more detail.

Skills & Team Conversations

You’ll connect with hiring managers and cross-functional stakeholders to explore your search expertise, analytical thinking, and approach to growth marketing.

Final Discussions

Depending on the process, there may be a final conversation focused on strategic thinking, collaboration, and long-term growth potential.

Offer & Onboarding

Successful candidates will receive a tailored offer and onboarding support to help them succeed from day one.

EEO & Inclusion

We are an equal opportunity employer and value diversity.

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