Manager, Brand Migration in Schaffhausen

ph3What You Will Do /h3pAs the Manager, Brand Migration, you will lead the end-to-end migration of a current business brands to a new business brand in a market. You will drive the planning, governance, execution and adoption of effective brand migration strategies across all customer, employee, marketing and partner touchpoints to ensure a seamless, consistent and compliant brand experience. This role serves as the central orchestrator across Marketing, Communications, Sales, Digital, Operations, Facilities, Legal, Procurement in the local market to successfully implement the brand migration. You will develop the most impactful migration plan, establish a project stakeholder team and project management workflows and progress reporting while solving for clear brand standards and guidance to steer the execution of the brand migration across physical and digital brand touchpoints while minimizing business disruption and protecting brand equity. /ppThis role is offered on a 12-month fixed-term basis. /ph3How You Will Do It /h3ulliBrand Migration Strategy PlanningulliLead development of comprehensive brand migration plan, stakeholder map and project management approach /liliDefine migration scope, priorities, milestones, dependencies and success metrics. /liliConduct brand audits and gap assessments across the brand touchpoints. /liliDevelop phased implementation roadmaps balancing customer impact, cost and operational considerations. /liliEstablish governance models, decision-making frameworks and executive reporting processes. /li /ul /liliGlobal Program ManagementulliManage large-scale, cross-functional brand migration effort in local market from planning through completion. /liliCoordinate local stakeholders to ensure consistent execution. /liliIdentify and mitigate project risks, resource constraints and business continuity challenges. /liliTrack implementation progress and provide regular updates to senior leadership. /liliManage migration budgets, vendor relationships and implementation schedules. /li /ul /liliBrand Identity ImplementationulliDevelop required brand standards and templates for key applications such as fleet, marketing collateral, uniforms and more /liliEnsure adherence to brand standards and migration messaging frameworks and visual identity standards. /liliPartner with creative, communications, digital, marketing and business teams to align on brand templates and standards /liliMaintain quality control and brand compliance throughout the migration process. /li /ul /liliPhysical Brand Touchpoint ConversionulliLead conversion of physical brand assets including: Customer and office signage /liliService vehicle and fleet branding Tradeshow and event materials Uniforms and apparel Promotional merchandise /liliCoordinate with facilities, procurement, operations and external suppliers to execute the migration efficiently. /li /ul /liliDigital Brand TransformationulliOversee migration of digital assets and experiences including: Websites and microsites Social media channels Digital advertising assets Marketing automation platforms Customer portals Email templates and signatures Digital sales tools Content libraries and asset management systems /liliPartner with Digital Marketing and IT teams to ensure seamless customer experiences during migration. /li /ul /liliSales Customer EnablementulliLead the migration of customer-facing sales and marketing materials. /liliDevelop migration communication plans for customers, partners and distributors. /liliEnsure continuity of customer engagement and market presence during transition periods. /liliCreate sales enablement resources, FAQs and training materials to support field teams. /liliPartner with Commercial and Product Marketing teams to align messaging and market positioning. /li /ul /liliStakeholder Engagement Change ManagementulliBuild alignment across senior leadership and key stakeholder groups. /liliCollaborate with employee communications lead to develop comprehensive change management programs. /liliTrain and educate stakeholders on new brand standards, processes and implementation requirements. /liliServe as a trusted advisor on brand migration best practices and risk mitigation. /liliDrive employee understanding and adoption of the new brand identity. /li /ul /liliMeasurement OptimizationulliDefine and monitor migration KPIs and performance metrics. /liliTrack conversion progress, compliance rates and implementation effectiveness. /liliMeasure stakeholder adoption and customer experience impacts. /liliIdentify opportunities for process improvements and operational efficiencies. /liliDocument best practices and lessons learned for future brand transitions. /li /ul /li /ulh3What We Look For /h3h3Required Qualifications /h3ulliBachelor's degree in Marketing, Brand Management, Communications, Business Administration or related field. /liliMinimum 7+ years of experience in brand management, marketing operations, communications or program management. /liliDemonstrated experience leading complex rebranding initiatives. /liliExperience managing large-scale, cross-functional projects with multiple stakeholders /liliStrong understanding of brand governance, identity systems and marketing operations. /liliExperience overseeing implementation across both physical and digital brand touchpoints. /liliStrong project management, organizational and execution skills. /liliExceptional communication, presentation and stakeholder management capabilities. /liliAbility to influence without direct authority and drive alignment across diverse teams. /liliProficiency with project management and collaboration tools. /li /ulh3Preferred Qualifications /h3ulliExperience within B2B, technology, industrial, building solutions or manufacturing organizations. /liliExperience supporting corporate brand transformations. /liliKnowledge of facilities branding, environmental graphics, signage programs or fleet branding implementation. /liliExperience with global website migrations, digital transformation initiatives or customer experience programs. /liliProject Management Professional (PMP) or equivalent certification. /liliExperience managing external agencies, production partners and implementation vendors. /li /ulpThis role is offered on a 12-month fixed-term basis. /pp#LI-MP1 #LI-Hybrid /ph3Johnson Controls: Enhancing the Intelligence of Buildings /h3pYour buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission-critical data. Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet. At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play. /p /p #J-18808-Ljbffr