Vertical Marketing Manager (m/f/d) in Erlangen

For our client we are currently filling the following position:

Vertical Marketing Manager (m/f/d)

YOUR TASKS

• Applying TI's new digital naming structure across the product portfolio and marketing assets, and supporting the transition of customer-facing channels to the brand
• Developing the structure of the TI website, webpages and landing pages with intuitive navigation, relevant content and a consistent customer experience
• Creating customer-focused messaging and content, including webinars, presentations, brochures, articles, videos and social media activities for business leadership
• Planning and delivering integrated digital campaigns that explain the portfolio, demonstrate customer value and drive awareness, engagement and demand
• Developing high-impact reference stories and promoting them across multiple channels
• Preparing trade fairs, conferences and customer events, from messaging and content to digital promotion and lead follow-up alignment
• Collaborating closely with internal and external partners, subject matter experts and leaders to deliver high-quality assets on time
• Tracking relevant marketing and digital KPIs, recommending and implementing improvements, maintaining existing assets and ensuring compliance with brand, legal, accessibility and communications standard

Your Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Business Administration, Digital Media or a related field
• Experience in B2B, digital or portfolio marketing, ideally in an industrial, technology, energy or engineering environment
• Hands-on experience in website and content management, integrated campaigns, social media, webinars, events and performance measurement
• Strong storytelling skills and the ability to translate complex technical topics into clear customer benefits and compelling content
• Solid project and stakeholder management skills, including in an international matrix organization with many contributors and competing priorities
• A structured, proactive and collaborative working style that combines customer focus, creativity, analytical thinking and attention to detail
• Excellent written and spoken English; additional languages are an advantage

Benefits

• An international working environment with close collaboration across teams, experts and leadership
• Flexible working arrangements, including options for remote work (2 - 3 days)
• Room for personal and professional development, with the freedom to bring in your own ideas and grow with the rol

#J-18808-Ljbffr