Performance Marketing Manager (m/f/d) – Talent Acquisition

Overview

We are looking for you to join us immediately as Performance Marketing Manager (m/f/d) – Talent Acquisition in our headquarters in Munich or in Berlin, in a hybrid working model. As Performance Marketing Manager (m/f/d), you will be part of the Talent Marketplace Team and take responsibility for acquiring new freelancers (“Talents”) who work as independent CX Agents on our SaaS platform – through data-driven performance campaigns. The goal of this key position is to sustainably scale the talent side of our marketplace by leveraging paid media, multi-channel marketing, and funnel optimisation – directly contributing to the growth of yoummday.

Responsibilities

• Design and manage paid media strategies (Google, Meta, LinkedIn, TikTok, YouTube, newsletters, etc.) with a clear focus on acquiring and sustainably activating new users for our SaaS platform in the form of freelance CX Agents (“Talents”).
• Build a scalable talent funnel (from top-of-funnel through to activation) and continuously optimise campaigns with regard to budget, based on CPL, CAC, CTR, and ROI.
• Strengthen our employer brand for “Talents”, develop authentic messaging for freelancers, and ensure an attractive and credible brand presence.
• Collaborate with the Talent Marketplace Recruiting Team to optimise landing pages and content for maximum conversion, and strategically deploy content, ads, and affiliate channels to build a sustainable pipeline.
• Track and analyse campaign performance, drive data-based optimisations, manage budgets, and regularly present ROI and recommendations to internal stakeholders.

Qualifications

• Background: Degree in Marketing, Communications, HR, or a comparable qualification (not mandatory); hands-on, smart, results-driven with practical experience.
• Relevant Experience: 3–5 years in performance marketing, growth marketing, or recruitment marketing.
• Track Record & Expertise: Proven success in executing paid media campaigns (Google, Meta, LinkedIn) and in lead nurturing and marketing automation, ideally in talent or freelancer acquisition.
• KPI Orientation: Strong understanding of KPI analysis (CPL, CAC, CTR, ROI) and data-driven decision making.
• Working Style: Structured, analytical, results-oriented, with creativity and innovative mindset.
• Language Skills: Proficient in German and English (written and spoken, C1 level each).

Benefits

• 30 days vacation; job lunch allowance (€69 per month); “Givve” card topped up with €50 per month; Corporate Benefits discounts; option to lease a JobRad; pension contributions (occupational pension & VL); great team and company events.
• Flexible, hybrid workplace from dog-friendly and modern offices with the option to work from abroad within the EU for 2 weeks a year (EU passport required).
• Opportunity to help shape the future of work in a profitable company with open, authentic culture and a high-performing, humorous team.
• From day one, take on responsibility, drive innovation, and develop the company and yourself with a team of experts.

About Us

Are you looking for a profitable scale-up that offers long-term prospects and a disruptive business model with a growth-oriented corporate culture? Do you want to grow beyond the usual standards and actively shape topics? Then yoummday is the right place for you!

yoummday: “You made my day” – As an innovative SaaS platform, we connect companies with highly qualified freelance call center agents (“talents”) worldwide. Our digital solution enables flexible, scalable and efficient customer support – without traditional call center structures. We are a family-run Munich-based scale-up with over 400 employees (“daymakers”) at 5 locations in Europe. Become part of our team and help set new standards in AI-supported customer service with us to create smart, data-driven solutions that inspire.