German Marketing Manager

Ready to help close the global financial literacy gap and gender gap in investing?

At YES (Young Early Starters), we’re on a mission to make financial education accessible to every child, combining real-world investing experience with early financial empowerment to help the next generation build confidence with money and close the gender gap in investing.

We’re looking for a German-speaking Marketing Expert to help us grow our community, create engaging content, and bring our mission to more families across Germany.

Passionate about events, social media, creative storytelling, and making a meaningful impact?

The Role:

Marketing Manager will support the team (Head of Marketing and DE Country Manager) on product launch along with customer acquisition and retention.

Skill Set:

• Content Creation & Storytelling: Create engaging German-language posts, short-form videos, Reels, Stories and educational content around financial literacy, saving, investing and teaching children about money (particularly for Instagram, TikTok and LinkedIn).
• Brand Voice & Localisation: Ensure YES communicates naturally and credibly to German families, adapting messaging and content to local expectations, trends and cultural context.
• Community Management & Engagement: . Support encouraging engagement, collect feedback from our Beta users/ YES ambassadors, and turn early users into advocates for YES.
• Influencer & Creator Marketing: Identify and approach German-speaking (fin)-influencers, family creators and financial educators; coordinate collaborations and track their impact.
• Launch Campaigns & Growth: Plan and execute pre-launch and launch campaigns, referral initiatives and creative experiments to drive awareness, registrations and app adoption.
• Performance Tracking & Optimisation: Monitor reach, engagement, follower growth, click-through rates and conversions, using insights to continuously improve content and campaigns.
• Events & Field Marketing: Prepare and support events, conferences, school visits, and exhibition booths, including logistics, materials, on-site engagement.
• PR & Media Relations: Identify relevant German-language publications, journalists, and media opportunities. Support press outreach, prepare press materials, and build relationships with relevant media contacts ahead of and after launch.
• Influencer & Partnership Marketing: Identify and engage relevant German-speaking financial educators, family-focused creators, (fin)-influencers, and potential partners to expand YES's reach and credibility.

Requirements:

• 5+ years inB2C marketing roles, hands on experience
• Early stage startup environment, with experience growing a customer user base from 0 to ten of thousand engaged users.

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