Marketing Manager Spain & Italy (all genders) - parental leave cover in Berlin

In this Berlin-based role, as a Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Spain.

You will manage all local marketing activities with the aim of further strengthening the Zalando brand in the market as well as driving relevant traffic to our local site and app.

• This is a parental leave cover role with a limited contract
• . The contract is limited until
• INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design.

We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions.

To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone.

If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

• WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
• Implement a local touchpoint and media strategy for the Spanish market in line with the country strategy and overall marketing strategy.

Manage the marketing budget for the Spanish market including spend planning and reporting, in alignment with the Team Lead and the Cluster Marketing Head.

• Steer our local Creative and Influencer Marketing agencies to ensure the best possible campaign execution together in alignment with the in alignment with the Team Lead and the Cluster Marketing Head.
• Ensure the implementation of the media strategy and plan in collaboration with the Media go to Market team.
• You will steer all marketing channels & touchpoints towards a consistent customer KPI management with local insight knowledge for all marketing activities.
• Localise and execute global campaigns across all relevant touch points in collaboration with the relevant teams (e. g. central Brand & Communication team, Retail, PR, Media).
• Develop and implement additional local marketing activities, discover insights and sources of growth to support the overall strategy.

Be the expert of the market and up to date with the latest trends.

• Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touch-points.
• Degree in Business Administration or Marketing and strong understanding of the various Offline and Online Marketing Channels with focus on strategic media planning. 3+ years of professional experience with Marketing preferably in B2C and Consumer Goods.
• Experience in the fashion or beauty industry will be a plus
• Creative problem solving skills and a sharp focus on impact
• Excellent stakeholder management with the ability to build trusted relationships both internally and externally (incl. Media, Creative and Influencer Marketing agency)
• Profound knowledge of the Spanish market
• Strong Excel & power point knowledge with great analytical and reporting skills. Well organised and good communicator
• OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect.

• 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
• 2 paid volunteering days a year
• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available
• Drive your development through our training platform and biannual peer-to-peer review
• About
• Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle.

Connecting 62 million active customers with more than 7,000 brands across 29 markets, our operations are built on a unique AI-powered data and infrastructure platform.

For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs.

For our partners, we are building the operating system for e-commerce.

Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.

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