Auf einen Blick
- Aufgaben: Support employer branding projects and create engaging content to attract top talent.
- Arbeitgeber: Join Zalando, a leading fashion and lifestyle e-commerce platform with a vibrant culture.
- Mitarbeitervorteile: Enjoy 40% off products, hybrid work options, and 27 vacation days to start.
- Warum dieser Job: Be part of a collaborative team that values creativity and fosters a fun work environment.
- Gewünschte Qualifikationen: Bachelor's in Marketing or related field; experience in communications or employer branding preferred.
- Andere Informationen: We welcome diverse applicants and encourage you to apply even if you don't meet every requirement.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
THE ROLE & THE TEAM
Join our Global Employer Branding Team as an Employer Branding Specialist!
In a nutshell, as an Employee Branding Specialist, you will play a crucial role in enhancing our employer brand to attract top talent and engage current employees. This is an operational role focused on supporting colleagues across the team to ensure the seamless execution of projects and the creation of compelling content.
The ideal candidate will have strong stakeholder management skills and a collaborative mindset, contributing to the success of our employer branding initiatives.
Our vision is to be the employer brand of choice for bold and humble talent keen to reimagine the world of fashion & lifestyle.
Beyond our professional achievements, we foster a vibrant and enjoyable work environment. Team bonding sessions are a cherished part of our monthly routine, where we share knowledge, learn from one another, and strengthen our camaraderie.
Our purpose is to identify and broadcast the unique opportunities of Zalando’s culture to reach new and retain value-adding talent.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Operational Support:
- Assist in the planning, coordination, and execution of employer branding projects, ensuring timely delivery and alignment with team goals.
Project Coordination and Stakeholder Management:
- Own and deliver projects and tasks directly impacting wider Employer Branding initiatives and objectives.
- Build and maintain strong relationships with internal stakeholders to ensure alignment and successful project delivery.
- Monitor project progress, track deliverables, and support team members to achieve objectives effectively.
- Collaborate with cross-functional teams, including HR, marketing, and communications, to execute branding initiatives.
- Conduct regular project evaluations and report on key metrics to assess effectiveness and impact.
Brand Representation:
- Act as a brand guard to ensure that all external communications reflect Zalando’s values and culture.
Content Creation and Management:
- Manage and implement a community engagement strategy to foster a strong and active community across our social media platforms.
- Work with internal and external stakeholders to make an impact on our reputation using data from reputation management platforms.
- Monitor and respond to community comments and inquiries promptly and professionally.
- Stay updated on industry trends and best practices to ensure our community engagement strategy remains relevant and effective.
WE’D LOVE TO MEET YOU IF
- Bachelor’s degree in Marketing, Communications, Employer Branding, Human Resources, or a related field.
- Proven experience in communications, employer branding, recruitment marketing, or a similar role.
- Strong project management skills with the ability to coordinate multiple projects and tasks simultaneously.
- Excellent written and verbal communication skills in English. German is a plus.
- Creative thinking and the ability to produce engaging content that resonates with diverse audiences.
- Strong interpersonal skills, stakeholder management and the ability to collaborate effectively with cross-functional teams.
- Nice to have: experience using AI tools, such as Gemini.
If you think you have what it takes, we encourage you to apply even if you don’t meet every single requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Wellhub)
- Mental health support and coaching available
- Drive your development through our training platform and biannual peer-to-peer review
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER – our diversity & inclusion strategy:
ABOUT ZALANDO
It’s the perfect time to join Zalando on our journey to build the leading pan-European ecosystem for fashion and lifestyle e-commerce. Help us offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. Or be part of our logistic infrastructure, software or service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. Join our Zalando ecosystem, to enable positive change for the fashion and lifestyle industry.
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Employer Branding Specialist (all genders) Arbeitgeber: Zalando GmbH

Kontaktperson:
Zalando GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Employer Branding Specialist (all genders)
✨Tip Number 1
Familiarize yourself with Zalando's brand values and culture. Understanding what makes Zalando unique will help you align your approach to employer branding and demonstrate your passion for the company during the interview.
✨Tip Number 2
Network with current employees or alumni who have worked in similar roles. They can provide valuable insights into the company's employer branding initiatives and share tips on how to stand out as a candidate.
✨Tip Number 3
Stay updated on the latest trends in employer branding and recruitment marketing. Being knowledgeable about industry best practices will not only enhance your discussions but also show your commitment to continuous learning.
✨Tip Number 4
Prepare examples of past projects where you've successfully managed stakeholder relationships or coordinated branding initiatives. Concrete examples will help illustrate your skills and experience effectively during the interview.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Employer Branding Specialist (all genders)
Tipps für deine Bewerbung 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an Employer Branding Specialist. Familiarize yourself with Zalando's employer branding initiatives and how your skills can contribute to their goals.
Tailor Your CV: Customize your CV to highlight relevant experience in communications, employer branding, and project management. Use specific examples that demonstrate your ability to coordinate projects and manage stakeholders effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for employer branding and your understanding of Zalando's culture. Mention any creative content you've produced and how it aligns with their vision of attracting top talent.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is free of errors and clearly articulates your thoughts. Consider including examples of how you've successfully engaged with diverse audiences in the past.
Wie du dich auf ein Vorstellungsgespräch bei Zalando GmbH vorbereitest
✨Showcase Your Project Management Skills
Be prepared to discuss your experience in managing multiple projects simultaneously. Highlight specific examples where you successfully coordinated tasks and met deadlines, as this role requires strong project management abilities.
✨Demonstrate Stakeholder Management Experience
Since the position involves building relationships with internal stakeholders, come ready with examples of how you've effectively collaborated with different teams. Discuss any challenges you faced and how you overcame them to ensure successful project delivery.
✨Highlight Your Content Creation Abilities
As content creation is a key part of this role, be sure to showcase your creative thinking and provide examples of engaging content you've produced. Discuss how you tailor content to resonate with diverse audiences and any metrics that demonstrate its effectiveness.
✨Stay Updated on Industry Trends
Research current trends in employer branding and community engagement strategies. Be ready to discuss how you can apply these insights to enhance Zalando's employer brand and attract top talent, showing your proactive approach to staying informed.