Senior Product Marketing Manager - New User Onboarding

THE ROLE & THE TEAMZalando’s global product marketing team is seeking a dynamic and experienced Senior Lifecycle Marketing Manager (B2C). You will work with product, design, marketing and commercial teams to bring new, engaging product innovations and content experiences to market. You’ll be responsible for building awareness and user driving adoption & engagement of innovative parts of our user experience and help play them out across markets, journeys, and touchpoints on- and off-platform.We are looking for a strategic, data-driven lifecycle marketer who will be responsible for identifying and driving incrementality in key user actions that have a material, long-term impact on user lifetime value. This role is about orchestrating key actions throughout the user journey—spanning adoption, engagement, and retention from our most valuable audiences.You will develop and execute lifecycle marketing strategies that deepen user relationships, increase repeat engagement, and unlock incremental value opportunities. You’ll work cross-functionally across marketing, product, analytics, design and commercial teams to create cohesive, personalized user journeys that maximize impact across our digital experience.We need someone with a growth mindset, a passion for experimentation, and a strong bias for action. This is a highly impact-driven role, requiring the ability to translate user insights into scalable, high-performing campaigns and programs.WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)Develop and Optimize the Lifecycle Strategy:Own and optimize lifecycle marketing programs that drive repeat usage, retention, and long-term value.Identify key moments in the user journey where targeted actions can improve engagement and conversion rates.Design and implement multi-channel lifecycle initiatives across email, push notifications, in-app messaging, and paid remarketing.Drive Experimentation and Growth:Lead A/B and multivariate testing to improve activation, engagement, and retention.Leverage data and customer insights to continuously iterate on messaging, personalization, and campaign mechanics.Define and monitor key lifecycle KPIs , ensuring strategies are aligned to business objectives.Own Messaging and Personalization:Develop compelling, benefit-driven messaging frameworks that resonate with key user segments .Partner with content, creative, and product teams to deliver high-impact, on-brand lifecycle marketing campaigns .Leverage automation and dynamic content to scale personalized experiences across markets and segments.Collaborate and Influence:Work closely with Product, Growth, CRM, and Performance Marketing teams to align lifecycle marketing with overall company goals.Influence roadmap decisions by advocating for lifecycle insights and user needs.Partner with analytics to measure success, report on impact, and refine strategies based on performance data.You are an expert in Lifecycle or Product Marketing: You have a track record of designing and executing marketing programs that drive engagement and long-term user value. You understand CRM, automation, personalization, and user segmentation inside out.You are data-driven and impact-focused: You can translate insights into action , identifying what moves the needle in user engagement and retention. You are comfortable with analytics tools and A/B testing frameworks .You are a strategic thinker with executional excellence: You balance big-picture strategy with a hands-on approach to campaign execution, optimization, and automation .You are an exceptional communicator and storyteller: You know how to craft compelling narratives that make users see value in taking action. You’re experienced in writing and reviewing consumer-facing communications across various channels.You thrive in a fast-paced, cross-functional environment: You know how to influence stakeholders , align teams, and drive execution across product, marketing, analytics, and design.If you think you have what it takes, we encourage you to apply even if you don\’t meet every single requirement. You may just be the right candidate for this or other roles!OUR OFFERZalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.Employee shares program40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners2 paid volunteering days a yearHybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaborationWork from abroad for up to 30 working days a year27 days of vacation a year to start for full-time employeesRelocation assistance available (subject to prior agreement)Family services, including counseling and supportHealth and wellbeing options (including Wellhub, formerly Gympass)Mental health support and coaching availableDrive your development through our training platform and biannual peer-to-peer reviewINCLUSIVE BY DESIGNAt Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.Please note that all applications from this job page must be completed using the online form – we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.If you have any questions about our recruitment process, please take a look at our FAQ page .About ZalandoIt’s the perfect time to join Zalando on our journey to build the leading pan-European ecosystem for fashion and lifestyle e-commerce. Help us offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. Or be part of our logistic infrastructure, software or service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. Join our Zalando ecosystem, to enable positive change for the fashion and lifestyle industry. #J-18808-Ljbffr