Media Activation Manager (all genders)

THE ROLE AND THE TEAM This team works closely with the ZMS Partner Consultancy Team to ensure media campaigns are executed to expectations across the entire media mix.

With a passion for digital marketing and retail media, this team works to enhance overall campaign performance with a focus on delivering operational excellence and applying a test and learn mentality.

As a Media Activation Manager you will execute integrated media plans and partnerships in collaboration with other team members and stakeholders and you will be the main point of contact for media activations for strategic partner brands across the Sports and Premium proposition portfolio.

Learn more about our Business teams here.

• WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)
• Setting up, monitoring and optimization of media campaigns across different digital channels (including adjusting budgets/bids, altering targeting and refreshing creatives)
• Optimizing inflight campaigns based on internal and external data points such as audience, device, location and time performance as well as other critical indicators
• Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights
• Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results
• Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting)
• Supporting the Partner Consultancy teams, clients and Campaign Managers, with ongoing optimization recommendations
• Streamlining and automating workflows and processes related to campaign setup, optimization, and reporting

WE'D LOVE TO MEET YOU IF...

• You have a minimum of 3+ years of experience in digital marketing.
• Previous agency, online publisher/sales house, retailer e-commerce experience is a plus.
• You bring hands-on experience in media planning within an e-commerce environment, with a strong understanding of relevant KPIs.
• You’re proficient in Meta Ads, and have worked across other performance-driven social media formats (e. g., Google, Tik Tok, Pinterest).
• You have solid platform knowledge (e. g., Smartly, Meta, Google Ads, Tik Tok etc.) and keep up with the latest media trends.
• You possess sharp strategic thinking skills and the ability to provide clients with media campaign guidance backed by data.
• You’ve successfully managed campaigns across various media channels and buying models (programmatic, social, search).
• You're experienced in marketing automation tools and practices.
• You have strong analytical skills, are results-oriented, and enjoy solving problems through data-driven decisions.
• You thrive in a fast-paced environment with excellent time management and prioritization skills.
• You operate with a high level of autonomy, and are confident in making performance-based decisions.
• OUR OFFER
• 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Family support, including counselling and dedicated services for parents and carers
• Company pension scheme
• Employee shares programme
• Health and wellbeing options, including Wellhub Mental health support and coaching
• Development through our training platform and biannual peer-to-peer review
• 2 paid volunteering days a year
• Relocation assistance (subject to prior agreement)
• INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design.

We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions.

To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone.

If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs. zalando. com/en/our-culture/diversity-and-inclusion

It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the Starting Point for Fashion in Europe.

We connect customers, brands, and partners across 25 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to 50 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values do.

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