Global Social Media Manager, TikTok (all genders) in Berlin

THE ROLE & THE TEAM

We want to be the most culturally fluent brand on social media in Europe, and we're looking for a Global Social Media Manager, Tik Tok to help us achieve that.

You'll join our Global Social Media team and bring Zalando's Tik Tok channel to life day to day, creating and publishing content that feels native to the platform, jumping on trends at the right moment, and building a consistent, distinctive presence in a space that moves fast.

In this role, you will drive the day-to-day editorial execution for our Tik Tok platform and serve as our key internal and external subject matter expert for platform insights.

While overarching strategy is done collaboratively, you will take operational ownership of creative output, day-to-day channel health, and organic performance.

While Tik Tok is your primary home, as a well-rounded social expert, you will possess broader platform expertise and a passion for supporting our wider team across Meta, Pinterest, You Tube, and Snapchat.

Across our primary social platforms, we reach a combined audience of over 15 million followers.

You'll report to the Global Social Media Team Lead and work closely with the Senior Global Social Media Manager, who together set the broader strategic direction, while you own hands‑on execution: ideating formats, producing content, managing the posting rhythm, and steering our global social media agency to make sure output stays sharp, on-brand, and on trend.

You have a genuine pulse on pop culture, deep platform expertise, and the ability to turn creative ideas and strategic insights into measurable channel growth.

Find out more about our Marketing & Communications team: https://jobs. zalando. com/en/what-we-do/marketing-and-communications

• WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
• Editorial Execution & Channel

Management: Collaborate with the Senior Manager to implement Tik Tok’s editorial strategy, taking daily responsibility for organic view growth, channel health, and performance tracking.

• Content Creation & Execution: Develop, produce, and publish Tik Tok content end to end, from concept, scripting, and filming to editing and posting, experimenting with native formats rather than recycling platform content.

Independently create and manage content by attending events, shooting, and editing without supervision for publishing.

• Platform & Industry

Expertise: Serve as our go‑to Tik Tok expert, staying on top of algorithm updates, features, and trends, while managing operational relationships with platform representatives.

• Culture Expert: Keep a genuine pulse on pop culture and what's happening online, spotting what's relevant early and translating it into content that feels true to our brand.
• Community Strategy: Implement and oversee a strong community management strategy to foster audience engagement and platform loyalty.
• Media & Performance

Alignment: Set operational channel KPIs, manage day‑to‑day budgets, track reporting, and work hand‑in‑hand with Brand Media to ensure paid media amplifies organic efforts.

• Agency & Stakeholder

Steering: Steer our global social media agency across always‑on content and production, briefing them, reviewing output, and maintaining quality while coordinating cross‑functional partners (Brand, Creative, PR).

• Influencer Collaborations: Manage Tik Tok‑focused creator collaborations from outreach and briefing through to final execution.
• Cross‑Platform Support: Serve as a full all‑rounder by sharing platform expertise and supporting the wider team across Meta, Pinterest, You Tube, and Snapchat when needed.
• Collaborate with the wider Global Social Media team, working closely with verticals such as Streetwear and Beauty to keep content connected and consistent across the brand.
• Projects: Own projects end to end, coordinating internal stakeholders (Brand, Creative, PR) and external partners (agencies, creators) to keep everything on track and on brand.
• WE’D LOVE TO MEET YOU IF
• You have 2-4 years of experience and deep expertise across Tik Tok, Meta, Pinterest, You Tube, and Snapchat, with a proven ability to manage content on set and during events.
• You are highly skilled in essential tools like Cap Cut or Premiere, Canva, Dash Social, and Tik Tok Ads Manager.
• You possess a sharp eye for art direction and a creative mindset that stays ahead of pop culture to help shape our brand narrative.
• You balance creative instincts with a rigorous, data‑driven approach to tracking channel health, organic growth, and performance.
• You act as a connector between internal teams and external partners, ensuring project consistency and alignment across the brand.
• You have a proven track record of running successful projects and influencer collaborations, ideally within a fashion, lifestyle, or agency environment.
• You are collaborative and comfortable working independently, taking initiative without being asked, and are willing to travel frequently for productions.
• OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full‑time employees (+1 day for every calendar year up to 30 days)
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Family support, including counselling and dedicated services for parents and carers
• Company pension scheme
• Employee shares programme
• Health and wellbeing options, including Wellhub Mental health support and coaching
• Development through our training platform and biannual peer‑to‑peer review
• 2 paid volunteering days a year
• Relocation assistance (subject to prior agreement)
• INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design.

We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions.

To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone.

If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs. zalando. com/en/our-culture/diversity-and-inclusion

It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e‑commerce, to the Starting Point for Fashion in Europe.

We connect customers, brands, and partners across 25 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head‑to‑toe fashion to 50 million active customers through a team of diverse skill‑sets, cultural backgrounds, and interests.

Our values do.

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