Digital Marketing Manager

Location

Berlin

Contract

Full time

Job Category

Marketing & Communications

The Lounge by Zalando Marketing team is looking for a driven and adaptable Digital Marketing Manager to join us in supporting our mission to become the starting point for fashion. This role will focus on managing and optimizing performance-driven campaigns across key channels, with expertise in areas such as Affiliate Marketing or Paid Social being a strong asset. However, we value a growth mindset and are equally excited to find someone eager to upskill and expand their marketing capabilities. As part of a collaborative and dynamic team, you\’ll develop data-driven strategies that drive ROI, enhance brand impact, and strengthen our digital presence across European markets.

ABOUT LOUNGE BY ZALANDO

Lounge by Zalando is an online shopping club for fashion and lifestyle products in 20+ European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we\’re pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion – and a new way to sell it.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring – we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER – our diversity & inclusion strategy:

Our employee resource groups:

WHAT WE\’D LOVE YOU TO DO (AND LOVE DOING)

• Campaign Management: Manage and optimize performance-driven marketing campaigns across key channels, such as Affiliate Marketing and Paid Social, for assigned markets. While experience in these areas is beneficial, a willingness to learn and upskill is equally valued. Ensure campaigns meet KPIs and deliver strong ROI by leveraging performance data to refine targeting and maximize results.
• Channel Expansion and Optimization: Identify opportunities to grow key channels and partnerships (e.g., affiliates, social platforms), leveraging insights and automation to scale performance.
• Cross-Channel Collaboration: Collaborate with other teams (Paid Search, SEO, CRM) to align strategies, share insights, and drive cohesive marketing efforts across channels. Ensure a customer-centric approach is at the core of all initiatives.
• Strategic Planning: Balance short-term campaign optimization with long-term growth strategies, leveraging data and advanced targeting capabilities to drive sustainable results.
• Innovation and Analysis: Propose new ideas, experiment with trends, and use data-driven insights to refine strategies. Experience with marketing automation is a plus for driving efficiency and scalability.

WE\’D LOVE TO MEET YOU IF

• Performance Marketing Expertise: You have experience managing campaigns in key digital channels, with Affiliate Marketing or Paid Social as your area of expertise.
• 2-3 Years of Marketing Experience: You have 2-3 years of hands-on experience in digital marketing, demonstrating your ability to execute and optimize campaigns effectively.
• Data-Driven Mindset: You can analyze campaign performance, identify opportunities, and make data-informed decisions. Proficiency in Excel/Sheets and data visualization tools like Tableau is beneficial; SQL knowledge is a plus.
• Cross-Channel Knowledge: You understand the broader digital marketing landscape and can collaborate effectively with teams focused on other channels (e.g., Paid Search, SEO, CRM).
• Market Adaptability: You have experience managing campaigns across multiple European markets and understand how to tailor strategies to regional needs.
• Time Management and Collaboration: You excel at juggling multiple projects, working independently, and fostering cross-functional collaboration.
• Languages: Fluency in English is required; proficiency in a second European language is a plus.

If you think you have what it takes, we encourage you to