Performance Marketing Manager [Maternity Cover]

Performance Marketing Manager [Maternity Cover]

THE ROLE & THE TEAM

At the cutting edge of technology, Performance Marketing relies on the combined efforts of Marketing, Product, Engineering, Analytics and Applied science teams to understand the incremental value of marketing and profitably grow the business.

One of the largest advertisers in Europe, we are at the forefront of the evolutions in measurement technology. With a highly automated marketing stack, we are continuously developing new products to support our marketing effort. We are currently looking for a maternity cover for continuing to drive incremental growth for newer paid social media channels.

We are seeking an analytical and process-driven Performance Marketing Manager with a strong focus on Paid Social (TikTok/Snap/Pinterest) advertising to join our team. The ideal candidate will have experience in data analytics and hands‑on performance marketing, open to learning and growth, demonstrating meticulous attention to detail, and a proactive approach to campaign management. This role is crucial for ensuring our campaigns are optimised to meet and exceed our marketing objectives.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring – we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER – our diversity & inclusion strategy https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy

WHAT WE’D LOVE YOU TO DO (AND DO)

• Monitoring, managing and optimising campaigns on TikTok, Snap or Pinterest to ensure optimal performance and continue driving positive ROI
• Analyzing campaign results continuously, actively improve the performance by making good use of insights and optimisation
• Work with our product managers, engineers, data scientists, and automate processes which enable data‑driven decisions at scale
• Collaborate with stakeholder teams to maximise marketing impact and drive growth targets

WE’D LOVE TO MEET YOU IF

• 3‑5 years experience working on digital marketing channels with a special focus on Performance Marketing for Display / Paid Social, a hands‑on platform knowledge of Snapchat or TikTok is a must; Smartly usage is also a big plus
• Strong understanding of key metrics/KPIs to track and measure campaign performance and technical tracking understanding (e.g. Adjust, S2S)
• You have a test & learn mindset, have experience running tests with advertising partners and are open to growth
• Structured and independent way of working, hands‑on mentality, and solution‑oriented working style

OUR OFFER

• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• 2 paid volunteering days per year
• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year to start for full‑time employees
• Relocation assistance available (subject to prior agreement)
• Family services, including counselling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available
• Drive your development through our training platform and biannual peer‑to‑peer review