Principal Product Manager Marketing Automation

THE ROLE & THE TEAM
The Lounge by Zalando Demand Tech team owns services dedicated to delivering \“The Right Message to The Right People at The Right Time\“ on a global scale. We oversee the process of bringing exciting offers to over a million users daily through sophisticated, data-driven marketing automation.

We are growing rapidly and are searching for a Principal Product Manager with a strategic and entrepreneurial mindset, capable of building and iterating on the next generation of our marketing communication platform. If you are passionate about developing automated solutions that combine high-volume data pipelines, low-latency communications, and deep customer insights, we want to hear from you

Your Mission
As part of a relatively new team, you will tackle complex problems in high-volume user interactions (e.g., multi-channel campaigns, real-time push notifications), ensuring maximum impact through personalization and continuous optimization. The services you develop will become the cornerstone for managing communications with Lounge by Zalando users across various countries—ultimately driving engagement, conversion, and growth.

INCLUSIVE BY DESIGN
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you\’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER – our diversity & inclusion strategy https

WHAT WE\’D LOVE YOU TO DO (AND LOVE DOING)

• Co-Author & Execute Product Strategy Collaborate on the product roadmap, propose innovative automation strategies, and pivot swiftly based on data-driven insights.
• Drive Analytical Insights & Experimentation Gather and analyze both qualitative and quantitative data, establish clear KPIs (CTR, CPA, ROI), and foster a culture of A/B testing and iterative improvements.
• Own the Product Backlog Partner with engineering to prioritize features aligned with business goals, ensuring technical requirements (APIs, microservices) are met for scalable marketing integrations.
• Stakeholder Management & Communication Coordinate with marketing, design, and data science teams to deliver seamless multi-channel campaigns, while regularly updating all stakeholders on progress and outcomes.
• Promote AI-Driven Personalization Leverage AI/ML for hyper-personalized messaging, dynamic segmentation, and automated page optimization, continuously refining strategies based on real-time user behavior.
• Lead & Mentor Guide junior and mid-level team members through structured coaching and feedback, cultivating a resilient, innovative, and growth-oriented team culture.

*WE\’D LOVE TO MEET YOU IF *

• Entrepreneurial Problem-Solver Demonstrated track record of driving product discovery and leveraging both successes and failures to deliver impactful solutions.
• Marketing Automation Mindset Proven expertise in automating multi-channel campaigns, showing deep familiarity with common marketing tools, platforms, and growth tactics.
• Strong Analytical & Communication Skills Skilled at interpreting complex data, designing experiments to validate assumptions, and adapting messages to different audiences with clarity and precision.
• Technical Fluency Comfortable discussing APIs, microservices, and data models; adept at integrating marketing technologies and analyzing complex data flows.
• Track Record of Success & Resilience Over 7 years of Product Management experience, including insights gained from both triumphs and setbacks, with the stamina to tackle multifaceted challenges over long periods.

We look forward to welcoming a forward-thinking, data-centric Principal Product Manager who can build an automated traffic machine, optimize user communications at scale, and help bring our marketing efforts to the next level.

OUR OFFER
Zalando provides a range of benefits, here\’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• 2 paid volunteering days a year
• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year to start for full-time employees
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available
• Drive your development through our training platform and biannual peer-to-peer review