Senior Brand Manager - New business (f/m/d)

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.

Our team of 250+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

The role:

Join us as a Senior Brand Manager (f/m/d) to shape the future of our new businesses. Your mission is to drive business growth by seamlessly integrating brand building, performance marketing, and CRM strategies. In this role, you’ll play a critical part in ensuring the business meets its ambitious growth targets while serving as a trusted advisor to the business owner on how best to achieve results.

Your tasks:

1. Design, implement and lead a comprehensive Marketing strategy aligned with business objectives and growth targets.
2. Liaise with our market and user research department and analyze market trends, competitor activities, and customer insights to identify opportunities for brand positioning and expansion.
3. Continuously refine and guard the brand identity and own a pool of brand assets and best-performing creatives to be used across channels.
4. Define and manage the marketing budget in close collaboration with our internal media department and external agencies.
5. Lead end-to-end execution of full-funnel marketing campaigns, ensuring consistency in messaging and alignment with the brand identity.
6. Own and monitor key brand metrics to evaluate campaign effectiveness, optimize strategies, and maximize ROI.
7. Work closely with cross-functional stakeholders, including product, data and customer ops, to ensure cohesive and impactful brand initiatives.
8. Stay ahead of industry trends, experimenting with new approaches and/or tools to drive marketing KPIs.

What you offer us:

1. Proven experience as a Brand Manager or similar role, preferably in a high-growth startup or dynamic environment.
2. Strong strategic thinking skills with a track record of delivering measurable results.
3. Exceptional understanding of brand building, storytelling, and audience engagement – with a clear focus on Social Media channels (TikTok, Instagram & Facebook) as well as influencer marketing.
4. Experienced in steering creative agencies and managing content productions including user-generated content at scale.
5. Resourcefulness when it comes to maximizing the impact of a startup budget.
6. Ability to thrive in a fast-paced environment and manage multiple priorities.
7. Excellent communication, leadership, and analytical skills.
8. Familiarity with e-commerce KPIs, media savviness and preferably training in evidence-based Marketing.
9. Minimum Bachelor’s degree in Marketing, Business, or a related field.
10. Good communication and collaboration skills in English & German.

What we offer:

1. State-of-the-art technologies and an agile environment (Check our Tech Radar:
2. Work in a competent, interdisciplinary team, where you can actively contribute your knowledge and ideas.
3. No micromanagement, but a lot of trust in your ability to deliver and perform.
4. Lots of potential to grow your technical skillset with strong peers.
5. A yearly development budget of EUR 1,500 for your personal development.
6. Independent and innovative way of working and a belief in real flexible work. You can take your unlimited vacation days spontaneously; we work in a hybrid model and provide you with technical home office equipment.
7. Once a quarter a company event where we all get together and celebrate, as well as regular team events and small get-togethers.
8. Challenging tasks and lots of fun!

Not ticking every box or think you’ve got that unique set of skills we haven’t realized we need? Get in touch anyway; we’re always looking to add great people!