Performance Marketing Lead

At Zego, we understand that traditional motor insurance holds good drivers back.

It's too complicated, too expensive, and it doesn't reflect how well you actually drive.

Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers.

From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do.

We've sold tens of millions of policies and raised over $200 million in funding and picked up numerous awards, including the Employer of The Year 2025 as awarded at The Insurance Post's Awards and Excellence in Digital Marketing Award at the British Insurance Tech Awards 2025.

And we're only just getting started.

Purpose of the role

Reporting to the Marketing Director, the Growth Marketing Lead is a pivotal leadership role responsible for driving new business acquisition and performance marketing across our insurance products.

You will lead the development and execution of the annual growth plan, overseeing a multi-million-pound budget with a clear focus on customer acquisition within CPA and LTV: CAC targets.

This role demands a strategic mindset, commercial acumen, analytical rigour, and a deep understanding of digital performance channels.

You'll collaborate cross-functionally with CRM, Brand, Partnerships, SEO, Product, Pricing and Commercial Strategy to deliver integrated marketing campaigns and maximise growth efficiency.

• Strategic Growth Planning
• Develop and lead the execution of Zego's annual growth marketing plan, with a focus on driving direct sales volume for our key insurance products (Personal car, private hire, van and delivery).
• Define quarterly growth targets aligned with broader commercial and marketing goals.
• Own and report on marketing efficiency metrics and reporting including CPA, CAC, LTV, and ROI.
• Utilisation of AI
• Leverage AI to uncover novel user needs through advanced analysis of customer data, behaviour patterns, and market signals.
• Use AI-driven experimentation to prototype, test, and validate innovative user journeys and growth opportunities at scale (Google PMax, AI Max...).
• Optimise monetisation and retention strategies with AI insights loyalty, and predictive churn prevention (Predictive LTV Model).
• Continuously translate AI-powered insights into scalable growth initiatives, balancing creativity with data-driven rigour.
• Budget Management
• Set and manage the annual growth marketing budget, ensuring spend is efficiently allocated across channels.
• Conduct monthly forecasting and pacing reviews to optimise media investment.
• Performance Marketing Execution
• Own paid acquisition across Paid Search, Paid Social, Display, Programmatic, and emerging digital channels.
• Develop a robust testing roadmap across creatives, audiences, and channels.
• Collaborate with CRM, Brand, Product and Commercial Strategy leads to ensure messaging is consistent and cohesive across the funnel.
• Build the Marketing Investment Engine to enable us to analyse channel marketing performance and build test and learn strategies, aiming for a deep understanding of cause and effect.
• Campaign Planning and Optimisation
• Lead (Alongside Brand) quarterly integrated campaign planning and cross-channel execution.
• Lead on pulling together growth initiatives and represent these initiatives in prioritisation decision making.
• Analyse post-campaign results to iterate and improve future plans.
• Ensure tight alignment with product launches, CRM journeys, and brand initiatives.
• Cross-Functional Collaboration
• Partner with the Head of Brand, Lead CRM Manager, and Head of Partnerships to align efforts and share insights.
• Deeply understand current pricing and underwriting strategy in order to drive profitable LTV targeting at the top of the funnel.
• Share channel learnings and work collaboratively on full-funnel growth initiatives.
• As a senior leader in the Marketing team, challenge and improve existing processes.
• Leadership and Team Development
• Foster a high-performance, test-and-learn culture within the team.
• Establish a reputation as a Senior Marketing leader - championing Marketing, challenging where necessary to ensure Marketing is getting resources appropriate to the priorities and ambitions.

Requirements

• Proven experience (5+ years) in a growth or performance marketing leadership role, in a high-growth or tech-driven environment.
• Demonstrable track record of delivering results across paid channels with efficiency (CPA, CAC, ROI).
• Strong understanding of acquisition metrics and how to optimise them across the customer journey.
• Deep experience with tools including Google Ads, Meta Ads Manager, Google Analytics, and other attribution/reporting tools.
• Comfortable managing a large budget with a commercial mindset.
• Excellent communication and stakeholder management skills.
• Experience working with cross-functional teams (CRM, Brand, Product Marketing).
• Experience in insurance or financial services is a plus, but not essential.
• What it's like to work @ Zego

Zego has a truly international and inclusive team, unified by great ideas and collaborative thoughtfulness.

Our people are the most important part of our story and everyone plays an essential role in our journey.

We look for people who have expertise, enthusiasm and who are motivated by change.

There's plenty of room to learn and grow, as part of our ongoing training programmes or directly from other experts.

You'll work alongside a talented group of people who respect each other's differences and seek to understand fresh perspectives.

How we work: We believe that teams work better when they have time to collaborate and space to get things done.

We call it Zego Hybrid!

Our hybrid way of working is unique.

We foster a flexible approach that empowers every Zegon to perform at their best.

We ask you to spend at least one day a week in our central London office.

Every team has the flexibility to choose the day that works best for them.

We cover the costs for all company-wide events (3 per year), and also provide a separate hybrid contribution to help pay towards other travel costs.

We think it's a good mix of collaborative face time and flexible home-working, setting us up to achieve the right balance between work and life.

Our approach to AI: We believe in the power of AI to meaningfully improve how we work – helping us move faster, think differently, and focus on what matters most.

At Zego, we encourage people to stay curious and intentional about how AI is leveraged in their work and teams to drive practical impact every day.

This is your chance to do the most meaningful work of your career – and we'll provide you with the tools, support, and freedom to do it well.

Benefits

We reward our people well.

Join us and you'll get a market-competitive salary, private medical insurance, company share options, generous holiday allowance, and a whole lot of wellbeing benefits.

And that's just for starters.

We are an equal opportunity employer and value diversity at our company.

We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status.

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